Contemporary marketing 2006 Louis E. Boone, David L. Kurtz.
Material type:
TextPublication details: Australia : Thomson/ South-Western, c2006.Description: lvi, 656, [71] pages : color illustrations ; 28 cmISBN: - 9780324316674 (Hardback)
- 658.8 B644c 2006 20
- CIR HF 5415 B66 2006
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Cavite State University - CCAT Campus | Book | GCS | CIR HF 5415 B66 2006 (Browse shelf(Opens below)) | 1 | Available | R0009499 |
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| CIR HF 5387 B76 2021 Business and professional ethics for directors, executives & accountants / | CIR HF 5387 T47 2017 Business ethics and social responsibility / | CIR HF 5387 V45 2000 Business ethics : concepts and cases | CIR HF 5415 B66 2006 Contemporary marketing 2006 | CIR HF 5415 B73 2012 Marketing navigation : How to keep your marketing plan on course to implementation success / | CIR HF 5415 D53 2013 Marketing essentials / | CIR HF 5415 K68 2006 Principles of marketing / |
Includes bibliographical references and index.
Pt. 1: Designing customer-oriented marketing strategies. Ch. 1. Marketing : creating satisfaction through customer relationships ; Ch. 2. Strategic planning and the marketing process ; App. Creating an effective marketing plan ; Ch. 3. The marketing environment, ethics, and social responsibility ; Ch. 4. E-commerce : marketing in the digital age -- Pt. 2: Understanding buyers and markets. Ch. 5. Consumer behavior ; Ch. 6. Business-to-business (B2B) marketing ; Ch. 7. Serving global markets -- Pt. 3: Target market selection. Ch. 8. Marketing research, decision support systems, and sales forecasting ; Ch. 9. Market segmentation, targeting, and positioning ; Ch. 10. Relationship marketing, customer relationship management (CRM), and one-to-one marketing -- Pt. 4: Product decisions. Ch. 11. Product and service strategies ; Ch. 12. Category and brand management, product identification, and new-product development -- Pt. 5: Distribution decisions. Ch. 13. Market channels and supply chain management ; Ch. 14. Direct marketing and marketing resellers : retailers and wholesalers -- Pt. 6: Promotional decisions. Ch. 15. Integrated marketing communications ; Ch. 16. Advertising and public relations ; Ch. 17. Personal selling and sales promotion -- Pt. 7: Pricing decisions. Ch. 18. Price concepts and approaches ; Ch. 19. Pricing strategies.
CONTEMPORARY MARKETING 2006 by Boone and Kurtz has proven to be the premier principles of marketing text and package since the first edition. With each edition, this best selling author team builds and improves upon past innovations, creating the most technologically advanced, student friendly, instructor supported text available. This value-priced paperback text continues to provide the most current and up-to-date content by including the most current coverage of topics such as one-to-one marketing, strategic planning, guerilla marketing, customer relationship management, and much more.
In English text.
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