Contemporary marketing 2006 (Record no. 490)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02850nam a22002657a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20231007015627.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210131b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780324316674 (Hardback) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | CvSU-CCAT Campus Library. |
| Language of cataloging | English |
| Transcribing agency | CvSU-CCAT Campus Library |
| Description conventions | rda. |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | CIR HF 5415 |
| Item number | B66 2006 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | B644c 2006 |
| Edition number | 20 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Boone, Louis E., author. |
| 9 (RLIN) | 1508 |
| 245 ## - TITLE STATEMENT | |
| Title | Contemporary marketing 2006 |
| Statement of responsibility, etc. | Louis E. Boone, David L. Kurtz. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Australia : |
| Name of publisher, distributor, etc. | Thomson/ South-Western, |
| Date of publication, distribution, etc. | c2006. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | lvi, 656, [71] pages : |
| Other physical details | color illustrations ; |
| Dimensions | 28 cm |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Pt. 1: Designing customer-oriented marketing strategies. Ch. 1. Marketing : creating satisfaction through customer relationships ; Ch. 2. Strategic planning and the marketing process ; App. Creating an effective marketing plan ; Ch. 3. The marketing environment, ethics, and social responsibility ; Ch. 4. E-commerce : marketing in the digital age -- Pt. 2: Understanding buyers and markets. Ch. 5. Consumer behavior ; Ch. 6. Business-to-business (B2B) marketing ; Ch. 7. Serving global markets -- Pt. 3: Target market selection. Ch. 8. Marketing research, decision support systems, and sales forecasting ; Ch. 9. Market segmentation, targeting, and positioning ; Ch. 10. Relationship marketing, customer relationship management (CRM), and one-to-one marketing -- Pt. 4: Product decisions. Ch. 11. Product and service strategies ; Ch. 12. Category and brand management, product identification, and new-product development -- Pt. 5: Distribution decisions. Ch. 13. Market channels and supply chain management ; Ch. 14. Direct marketing and marketing resellers : retailers and wholesalers -- Pt. 6: Promotional decisions. Ch. 15. Integrated marketing communications ; Ch. 16. Advertising and public relations ; Ch. 17. Personal selling and sales promotion -- Pt. 7: Pricing decisions. Ch. 18. Price concepts and approaches ; Ch. 19. Pricing strategies. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | CONTEMPORARY MARKETING 2006 by Boone and Kurtz has proven to be the premier principles of marketing text and package since the first edition. With each edition, this best selling author team builds and improves upon past innovations, creating the most technologically advanced, student friendly, instructor supported text available. This value-priced paperback text continues to provide the most current and up-to-date content by including the most current coverage of topics such as one-to-one marketing, strategic planning, guerilla marketing, customer relationship management, and much more. |
| 546 ## - LANGUAGE NOTE | |
| Language note | In English text. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| 9 (RLIN) | 128 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kurtz, David L., author. |
| 9 (RLIN) | 1509 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Classification part | HF 5415 B66 2006 |
| Call number prefix | CIR |
| Source of classification or shelving scheme | Library of Congress Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Coded location qualifier | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Book | Cavite State University - CCAT Campus | Cavite State University - CCAT Campus | GCS | 02/17/2010 | Donated | GCS | CIR HF 5415 B66 2006 | R0009499 | 10/15/2025 | 1 | 01/31/2021 | Book |