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Contemporary marketing 2006 Louis E. Boone, David L. Kurtz.

By: Contributor(s): Material type: TextPublication details: Australia : Thomson/ South-Western, c2006.Description: lvi, 656, [71] pages : color illustrations ; 28 cmISBN:
  • 9780324316674 (Hardback)
Subject(s): DDC classification:
  • 658.8 B644c 2006 20
LOC classification:
  • CIR HF 5415 B66 2006
Contents:
Pt. 1: Designing customer-oriented marketing strategies. Ch. 1. Marketing : creating satisfaction through customer relationships ; Ch. 2. Strategic planning and the marketing process ; App. Creating an effective marketing plan ; Ch. 3. The marketing environment, ethics, and social responsibility ; Ch. 4. E-commerce : marketing in the digital age -- Pt. 2: Understanding buyers and markets. Ch. 5. Consumer behavior ; Ch. 6. Business-to-business (B2B) marketing ; Ch. 7. Serving global markets -- Pt. 3: Target market selection. Ch. 8. Marketing research, decision support systems, and sales forecasting ; Ch. 9. Market segmentation, targeting, and positioning ; Ch. 10. Relationship marketing, customer relationship management (CRM), and one-to-one marketing -- Pt. 4: Product decisions. Ch. 11. Product and service strategies ; Ch. 12. Category and brand management, product identification, and new-product development -- Pt. 5: Distribution decisions. Ch. 13. Market channels and supply chain management ; Ch. 14. Direct marketing and marketing resellers : retailers and wholesalers -- Pt. 6: Promotional decisions. Ch. 15. Integrated marketing communications ; Ch. 16. Advertising and public relations ; Ch. 17. Personal selling and sales promotion -- Pt. 7: Pricing decisions. Ch. 18. Price concepts and approaches ; Ch. 19. Pricing strategies.
Summary: CONTEMPORARY MARKETING 2006 by Boone and Kurtz has proven to be the premier principles of marketing text and package since the first edition. With each edition, this best selling author team builds and improves upon past innovations, creating the most technologically advanced, student friendly, instructor supported text available. This value-priced paperback text continues to provide the most current and up-to-date content by including the most current coverage of topics such as one-to-one marketing, strategic planning, guerilla marketing, customer relationship management, and much more.
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Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Book Cavite State University - CCAT Campus Book GCS CIR HF 5415 B66 2006 (Browse shelf(Opens below)) 1 Available R0009499

Includes bibliographical references and index.

Pt. 1: Designing customer-oriented marketing strategies. Ch. 1. Marketing : creating satisfaction through customer relationships ; Ch. 2. Strategic planning and the marketing process ; App. Creating an effective marketing plan ; Ch. 3. The marketing environment, ethics, and social responsibility ; Ch. 4. E-commerce : marketing in the digital age -- Pt. 2: Understanding buyers and markets. Ch. 5. Consumer behavior ; Ch. 6. Business-to-business (B2B) marketing ; Ch. 7. Serving global markets -- Pt. 3: Target market selection. Ch. 8. Marketing research, decision support systems, and sales forecasting ; Ch. 9. Market segmentation, targeting, and positioning ; Ch. 10. Relationship marketing, customer relationship management (CRM), and one-to-one marketing -- Pt. 4: Product decisions. Ch. 11. Product and service strategies ; Ch. 12. Category and brand management, product identification, and new-product development -- Pt. 5: Distribution decisions. Ch. 13. Market channels and supply chain management ; Ch. 14. Direct marketing and marketing resellers : retailers and wholesalers -- Pt. 6: Promotional decisions. Ch. 15. Integrated marketing communications ; Ch. 16. Advertising and public relations ; Ch. 17. Personal selling and sales promotion -- Pt. 7: Pricing decisions. Ch. 18. Price concepts and approaches ; Ch. 19. Pricing strategies.

CONTEMPORARY MARKETING 2006 by Boone and Kurtz has proven to be the premier principles of marketing text and package since the first edition. With each edition, this best selling author team builds and improves upon past innovations, creating the most technologically advanced, student friendly, instructor supported text available. This value-priced paperback text continues to provide the most current and up-to-date content by including the most current coverage of topics such as one-to-one marketing, strategic planning, guerilla marketing, customer relationship management, and much more.

In English text.

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