New products management / Merle Crawford and Anthony Di Benedetto.

By:

Crawford, Merle, author

Contributor(s):

Di Benedetto, Anthony, author

Material type:

TextPublication details: New York : McGraw-Hill Education, c2015.Edition: Eleventh international editionDescription: xx, 588 pages : illustrations ; 23 cmISBN:

9781259254345

Subject(s):

DDC classification:

CIR 658.5 C856n 2015 20

LOC classification:

CIR HF 5415.153 C73 2015

Contents:

Part I Overview of the Opportunity Identifications/Selection Chapter 1 The Strategic Elements of Product Development Chapter II The New Products Process Chapter III Opportunity Identification and Selection: Strategic Planning for New Prodcuts Part II Concept Generation Chapter IV Creativity and the Product Concept Chapter V Finding and Solving Customers' Problems Chapter VI Analytical Attribute Approaches: Introduction and Perceptual Mapping Chapter VII Analytical Attribute Approaches: Trade-Off Analysis and Qualitative Techniques Part III Concept/Project Evaluation Chapter VIII The Concept Evaluation System Chapter IX Concept Testing Chapter X The Full Screen Chapter XI Sales Forecasting and Financial Analysis Chapter XII Product Protocol Part IV Development Chapter XIII Design Chapter XIV Development Team Management Chapter XV Product Use Testing Part V Launch Chapter XVI Strategic Launch Planning Chapter XVII Implementation of the Strategic Plan Chapter XVIII Market Testing Chapter XIX Launch Management Chapter XX Public Policy Issues Appendixes Index

Summary: Written with a managerial focus, this book is useful to the practicing products manager. It includes many examples, cases, and research.

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Book	Cavite State University - CCAT Campus		Book	GCS	CIR HF 5415.153 C73 2015 (Browse shelf(Opens below))				1	Available			R0011320

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Includes bibliographical references and index.

Part I Overview of the Opportunity Identifications/Selection
Chapter 1 The Strategic Elements of Product Development
Chapter II The New Products Process
Chapter III Opportunity Identification and Selection: Strategic Planning for New Prodcuts
Part II Concept Generation
Chapter IV Creativity and the Product Concept
Chapter V Finding and Solving Customers' Problems
Chapter VI Analytical Attribute Approaches: Introduction and Perceptual Mapping
Chapter VII Analytical Attribute Approaches: Trade-Off Analysis and Qualitative Techniques
Part III Concept/Project Evaluation
Chapter VIII The Concept Evaluation System
Chapter IX Concept Testing
Chapter X The Full Screen
Chapter XI Sales Forecasting and Financial Analysis
Chapter XII Product Protocol
Part IV Development
Chapter XIII Design
Chapter XIV Development Team Management
Chapter XV Product Use Testing
Part V Launch
Chapter XVI Strategic Launch Planning
Chapter XVII Implementation of the Strategic Plan
Chapter XVIII Market Testing
Chapter XIX Launch Management
Chapter XX Public Policy Issues
Appendixes
Index

Written with a managerial focus, this book is useful to the practicing products manager. It includes many examples, cases, and research.

English text.

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