New products management / (Record no. 448)

MARC details
000 -LEADER
fixed length control field 02319nam a22003017a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20231004230317.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210127b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781259254345
040 ## - CATALOGING SOURCE
Original cataloging agency CvSU-CCAT Campus Library.
Language of cataloging English
Transcribing agency CvSU-CCAT Campus Library
Description conventions rda.
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number CIR HF 5415.153
Item number C73 2015
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number CIR 658.5
Item number C856n 2015
Edition number 20
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Crawford, Merle, author.
9 (RLIN) 1368
245 ## - TITLE STATEMENT
Title New products management /
Statement of responsibility, etc. Merle Crawford and Anthony Di Benedetto.
250 ## - EDITION STATEMENT
Edition statement Eleventh international edition.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. McGraw-Hill Education,
Date of publication, distribution, etc. c2015.
300 ## - PHYSICAL DESCRIPTION
Extent xx, 588 pages :
Other physical details illustrations ;
Dimensions 23 cm
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Part I Overview of the Opportunity Identifications/Selection<br/>Chapter 1 The Strategic Elements of Product Development<br/>Chapter II The New Products Process<br/>Chapter III Opportunity Identification and Selection: Strategic Planning for New Prodcuts<br/>Part II Concept Generation<br/>Chapter IV Creativity and the Product Concept<br/>Chapter V Finding and Solving Customers' Problems<br/>Chapter VI Analytical Attribute Approaches: Introduction and Perceptual Mapping <br/>Chapter VII Analytical Attribute Approaches: Trade-Off Analysis and Qualitative Techniques<br/>Part III Concept/Project Evaluation<br/>Chapter VIII The Concept Evaluation System<br/>Chapter IX Concept Testing<br/>Chapter X The Full Screen<br/>Chapter XI Sales Forecasting and Financial Analysis<br/>Chapter XII Product Protocol<br/>Part IV Development<br/>Chapter XIII Design<br/>Chapter XIV Development Team Management <br/>Chapter XV Product Use Testing<br/>Part V Launch<br/>Chapter XVI Strategic Launch Planning <br/>Chapter XVII Implementation of the Strategic Plan<br/>Chapter XVIII Market Testing<br/>Chapter XIX Launch Management<br/>Chapter XX Public Policy Issues <br/>Appendixes<br/>Index
520 ## - SUMMARY, ETC.
Summary, etc. Written with a managerial focus, this book is useful to the practicing products manager. It includes many examples, cases, and research.
546 ## - LANGUAGE NOTE
Language note English text.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element New products Management.
9 (RLIN) 1369
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Product management.
9 (RLIN) 942
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Production planning.
9 (RLIN) 1370
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Di Benedetto, Anthony, author.
9 (RLIN) 1371
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Edition Eleventh edition.
Classification part HF 5415.153 C73 2015
Call number prefix CIR
Source of classification or shelving scheme Library of Congress Classification
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Coded location qualifier Total Checkouts Full call number Barcode Date last seen Date last checked out Copy number Price effective from Koha item type
    Library of Congress Classification     Book Cavite State University - CCAT Campus Cavite State University - CCAT Campus GCS 12/21/2016 Purchased GCS 1 CIR HF 5415.153 C73 2015 R0011320 10/15/2025 05/15/2023 1 01/27/2021 Book