Includes bibliographical references and index.

Part I Overview of the Opportunity Identifications/Selection
Chapter 1 The Strategic Elements of Product Development
Chapter II The New Products Process
Chapter III Opportunity Identification and Selection: Strategic Planning for New Prodcuts
Part II Concept Generation
Chapter IV Creativity and the Product Concept
Chapter V Finding and Solving Customers' Problems
Chapter VI Analytical Attribute Approaches: Introduction and Perceptual Mapping
Chapter VII Analytical Attribute Approaches: Trade-Off Analysis and Qualitative Techniques
Part III Concept/Project Evaluation
Chapter VIII The Concept Evaluation System
Chapter IX Concept Testing
Chapter X The Full Screen
Chapter XI Sales Forecasting and Financial Analysis
Chapter XII Product Protocol
Part IV Development
Chapter XIII Design
Chapter XIV Development Team Management
Chapter XV Product Use Testing
Part V Launch
Chapter XVI Strategic Launch Planning
Chapter XVII Implementation of the Strategic Plan
Chapter XVIII Market Testing
Chapter XIX Launch Management
Chapter XX Public Policy Issues
Appendixes
Index

Written with a managerial focus, this book is useful to the practicing products manager. It includes many examples, cases, and research.

English text.