Advertising management : theory and practice / edited by Kyle Hill.

Contributor(s):

Hill, Kyle, editor

Material type:

TextPublication details: New York : Larsen & Keller, c2017.Description: vii, 256 pages : color illustrations ; 25 cmISBN:

978-1-63549-357-3

Subject(s):

LOC classification:

HF5821 A38 2017

Contents:

Chapter 1 - Introduction to advertising and advertising management Chapter 2 - Types of advertising Chapter 3 - Outdoor advertisement and its types Chapter 4 - Concepts of advertising Chapter 5 - Approaches in advertising Chapter 6 - Advertising campaign : an overview Chapter 7 - Understanding advertising regulation and false advertising Chapter 8 - Advertising research : a comprehensive study

Summary: The book aims to shed light on some of the unexplored aspects of advertising. It gives deep insights about this field of study. Advertising is a part of marketing communication mix. It refers to the use of audio and visual to promote or sell any product, idea or service. The channels used in advertising are T.V, radio, internet, direct email, outdoor advertising and new media, etc. Such selected concepts that redefine advertising have been presented in this book. While understanding the long-term perspectives of the topics, the text makes an effort in highlighting their impact as a modern tool for the growth of the discipline. This textbook is a complete source of knowledge on the present status of this important field.

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Book	Cavite State University - CCAT Campus		Book	GCS	CIR HF5821 A38 2017 (Browse shelf(Opens below))				1 copy	Available			R0012200

Includes bibliographical references and index.

Chapter 1 - Introduction to advertising and advertising management
Chapter 2 - Types of advertising
Chapter 3 - Outdoor advertisement and its types
Chapter 4 - Concepts of advertising
Chapter 5 - Approaches in advertising
Chapter 6 - Advertising campaign : an overview
Chapter 7 - Understanding advertising regulation and false advertising
Chapter 8 - Advertising research : a comprehensive study

The book aims to shed light on some of the unexplored aspects of advertising. It gives deep insights about this field of study. Advertising is a part of marketing communication mix. It refers to the use of audio and visual to promote or sell any product, idea or service. The channels used in advertising are T.V, radio, internet, direct email, outdoor advertising and new media, etc. Such selected concepts that redefine advertising have been presented in this book. While understanding the long-term perspectives of the topics, the text makes an effort in highlighting their impact as a modern tool for the growth of the discipline. This textbook is a complete source of knowledge on the present status of this important field.

In English text.

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