Advertising management : (Record no. 93)

MARC details
000 -LEADER
fixed length control field 01952nam a22002537a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20210913202435.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 201125b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-1-63549-357-3
040 ## - CATALOGING SOURCE
Language of cataloging English.
Transcribing agency CvSU-CCAT Campus Library
Description conventions rda.
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5821
Item number A38 2017
245 ## - TITLE STATEMENT
Title Advertising management :
Remainder of title theory and practice /
Statement of responsibility, etc. edited by Kyle Hill.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. Larsen & Keller,
Date of publication, distribution, etc. c2017.
300 ## - PHYSICAL DESCRIPTION
Extent vii, 256 pages :
Other physical details color illustrations ;
Dimensions 25 cm
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Chapter 1 - Introduction to advertising and advertising management<br/>Chapter 2 - Types of advertising<br/>Chapter 3 - Outdoor advertisement and its types<br/>Chapter 4 - Concepts of advertising<br/>Chapter 5 - Approaches in advertising<br/>Chapter 6 - Advertising campaign : an overview<br/>Chapter 7 - Understanding advertising regulation and false advertising<br/>Chapter 8 - Advertising research : a comprehensive study
520 ## - SUMMARY, ETC.
Summary, etc. The book aims to shed light on some of the unexplored aspects of advertising. It gives deep insights about this field of study. Advertising is a part of marketing communication mix. It refers to the use of audio and visual to promote or sell any product, idea or service. The channels used in advertising are T.V, radio, internet, direct email, outdoor advertising and new media, etc. Such selected concepts that redefine advertising have been presented in this book. While understanding the long-term perspectives of the topics, the text makes an effort in highlighting their impact as a modern tool for the growth of the discipline. This textbook is a complete source of knowledge on the present status of this important field.
546 ## - LANGUAGE NOTE
Language note In English text.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
9 (RLIN) 186
General subdivision Management.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising.
9 (RLIN) 187
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Hill, Kyle, editor.
9 (RLIN) 188
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Book
Classification part HF 5821 A38 2017
Call number prefix CIR
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Coded location qualifier Cost, normal purchase price Full call number Barcode Date last seen Copy number Koha item type
    Library of Congress Classification     Book Cavite State University - CCAT Campus Cavite State University - CCAT Campus GCS 11/09/2020 Purchased GCS 4895.00 CIR HF5821 A38 2017 R0012200 10/15/2025 1 copy Book