International marketing principles / Michael R. Czinkota, Ilkka A. Ronkainen.

By:

Czinkota, Michael R., author

Contributor(s):

Ronkainen, Ilkka A., author

Material type:

TextPublication details: Singapore : Cengage Learning Asia Pte Ltd., c2012.Edition: Ninth edition. Philippine editionDescription: 796 pages : illustrations ; 23 cmISBN:

9789814416382 (Reprint)

Subject(s):

Export marketing

DDC classification:

CIR 658.83 C998i 2012 20

LOC classification:

CIR HF 1416 C95 2012

Contents:

pt. 1. The international marketing environment: The global marketing imperative The economic environment Trade policy and institutions The cultural environment The legal and political environment Cases 1: China: forging a global reputation The catfish dispute IKEA Car financing in China Should Dubai take over U.S. ports? Closing the MG Rover plants: the aftereffects pt. 2. International market entry and development: Strategic planning Marketing organization, implementation, and control Research Market entry and expansion Cases 2: Starting an import/export business Water from Iceland Damar International pt. 3. Export marketing mix: Product adaptation Export pricing Marketing communication Distribution management Cases 3: Honeyland Manuka honey from New Zealand: an international new venture Davila-Bond and the Latin American sweater market Dr. Eris: cosmetics from Poland Imaginarium Joemarin Oy pt. 4. The global marketing mix: Global product management and branding Global services Global logistics and materials management Global pricing Global promotional strategies International marketing and the future Cases 4: Polar-adidas LPP-Reserved: growth of a fashion retailer in Central and Eastern Europe International marketing and the NBA Blood free diamonds Nova Scotia The F-18 Hornet offset Video cases: pt. 1. Equal Exchange strives for equality through fair trade Lonely Planet provides guidance to global explorers pt. 2. Green Mountain Coffee Roasters Doc Martens makes strides around the world pt. 3. Goya helps Latinos maintain mealtime traditions Global marketing at Evo pt. 4. Whirlpool and the global appliance industry ESPN's worldwide reach BP: beyond petroleum

Summary: 'Principles of International Marketing' is a completely up-to-date text for one of the most dynamic upper-level and graduate courses in marketing departments today. It offers the entire range of international marketing topics beginning with start-up operations, continuing with new market entry considerations.

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Book	Cavite State University - CCAT Campus		Book	GCS	CIR HF 1416 C95 2012 (Browse shelf(Opens below))				c.1	Available			R0011066
	Book	Cavite State University - CCAT Campus		Book	GCS	CIR HF 1416 C95 2012 (Browse shelf(Opens below))				c.2	Available			R0011067

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Previous	CIR HF 1379 A66 2006 International economics : trade, theory and policy /	CIR HF 1379 S54 2022 International business /	CIR HF 1416 B33 2019 International marketing /	CIR HF 1416 C95 2012 International marketing principles /	CIR HF 1416 C95 2012 International marketing principles /	CIR HF 1416 I58 2020 International marketing /	CIR HF 5030 T47 2018 Illustrated Handbook of Retail Operations Management /	Next

"This edition is reprinted with license from South-Western, a part of Cengage Learning, for sale in the Philippines only."--Title page verso.
"1st Philippine reprint 2012"--Title page verso.

Includes index.

pt. 1. The international marketing environment: The global marketing imperative
The economic environment
Trade policy and institutions
The cultural environment
The legal and political environment
Cases 1: China: forging a global reputation
The catfish dispute
IKEA
Car financing in China
Should Dubai take over U.S. ports?
Closing the MG Rover plants: the aftereffects
pt. 2. International market entry and development: Strategic planning
Marketing organization, implementation, and control
Research
Market entry and expansion
Cases 2: Starting an import/export business
Water from Iceland
Damar International
pt. 3. Export marketing mix: Product adaptation
Export pricing
Marketing communication
Distribution management
Cases 3: Honeyland Manuka honey from New Zealand: an international new venture
Davila-Bond and the Latin American sweater market
Dr. Eris: cosmetics from Poland
Imaginarium
Joemarin Oy
pt. 4. The global marketing mix: Global product management and branding
Global services
Global logistics and materials management
Global pricing
Global promotional strategies
International marketing and the future
Cases 4: Polar-adidas
LPP-Reserved: growth of a fashion retailer in Central and Eastern Europe
International marketing and the NBA
Blood free diamonds
Nova Scotia
The F-18 Hornet offset
Video cases: pt. 1. Equal Exchange strives for equality through fair trade
Lonely Planet provides guidance to global explorers
pt. 2. Green Mountain Coffee Roasters
Doc Martens makes strides around the world
pt. 3. Goya helps Latinos maintain mealtime traditions
Global marketing at Evo
pt. 4. Whirlpool and the global appliance industry
ESPN's worldwide reach
BP: beyond petroleum

'Principles of International Marketing' is a completely up-to-date text for one of the most dynamic upper-level and graduate courses in marketing departments today. It offers the entire range of international marketing topics beginning with start-up operations, continuing with new market entry considerations.

In English text.

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