International marketing principles / (Record no. 509)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03244nam a22002897a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20231006232329.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210202b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789814416382 (Reprint) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | CvSU-CCAT Campus Library. |
| Language of cataloging | English |
| Transcribing agency | CvSu-CCAT Campus Library |
| Description conventions | rda. |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | CIR HF 1416 |
| Item number | C95 2012 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | CIR 658.83 |
| Item number | C998i 2012 |
| Edition number | 20 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Czinkota, Michael R., author. |
| 9 (RLIN) | 1381 |
| 245 ## - TITLE STATEMENT | |
| Title | International marketing principles / |
| Statement of responsibility, etc. | Michael R. Czinkota, Ilkka A. Ronkainen. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Ninth edition. |
| Remainder of edition statement | Philippine edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Singapore : |
| Name of publisher, distributor, etc. | Cengage Learning Asia Pte Ltd., |
| Date of publication, distribution, etc. | c2012. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 796 pages : |
| Other physical details | illustrations ; |
| Dimensions | 23 cm |
| 501 ## - WITH NOTE | |
| With note | "This edition is reprinted with license from South-Western, a part of Cengage Learning, for sale in the Philippines only."--Title page verso.<br/>"1st Philippine reprint 2012"--Title page verso. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | pt. 1. The international marketing environment: The global marketing imperative<br/>The economic environment<br/>Trade policy and institutions<br/>The cultural environment<br/>The legal and political environment<br/>Cases 1: China: forging a global reputation<br/>The catfish dispute<br/>IKEA<br/>Car financing in China<br/>Should Dubai take over U.S. ports?<br/>Closing the MG Rover plants: the aftereffects<br/>pt. 2. International market entry and development: Strategic planning<br/>Marketing organization, implementation, and control<br/>Research<br/>Market entry and expansion<br/>Cases 2: Starting an import/export business<br/>Water from Iceland<br/>Damar International<br/>pt. 3. Export marketing mix: Product adaptation<br/>Export pricing<br/>Marketing communication<br/>Distribution management<br/>Cases 3: Honeyland Manuka honey from New Zealand: an international new venture<br/>Davila-Bond and the Latin American sweater market<br/>Dr. Eris: cosmetics from Poland<br/>Imaginarium<br/>Joemarin Oy<br/>pt. 4. The global marketing mix: Global product management and branding<br/>Global services<br/>Global logistics and materials management<br/>Global pricing<br/>Global promotional strategies<br/>International marketing and the future<br/>Cases 4: Polar-adidas<br/>LPP-Reserved: growth of a fashion retailer in Central and Eastern Europe<br/>International marketing and the NBA<br/>Blood free diamonds<br/>Nova Scotia<br/>The F-18 Hornet offset<br/>Video cases: pt. 1. Equal Exchange strives for equality through fair trade<br/>Lonely Planet provides guidance to global explorers<br/>pt. 2. Green Mountain Coffee Roasters<br/>Doc Martens makes strides around the world<br/>pt. 3. Goya helps Latinos maintain mealtime traditions<br/>Global marketing at Evo<br/>pt. 4. Whirlpool and the global appliance industry<br/>ESPN's worldwide reach<br/>BP: beyond petroleum |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | 'Principles of International Marketing' is a completely up-to-date text for one of the most dynamic upper-level and graduate courses in marketing departments today. It offers the entire range of international marketing topics beginning with start-up operations, continuing with new market entry considerations.<br/> |
| 546 ## - LANGUAGE NOTE | |
| Language note | In English text. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Export marketing. |
| 9 (RLIN) | 313 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ronkainen, Ilkka A., author. |
| 9 (RLIN) | 1543 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Edition | Ninth edition |
| Classification part | HF 1416 C95 2012 |
| Call number prefix | CIR |
| Source of classification or shelving scheme | Library of Congress Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Coded location qualifier | Cost, normal purchase price | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type | Total Checkouts | Date last checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Book | Cavite State University - CCAT Campus | Cavite State University - CCAT Campus | GCS | 09/07/2015 | Purchased | GCS | 629.00 | CIR HF 1416 C95 2012 | R0011066 | 10/15/2025 | c.1 | 02/02/2021 | Book | ||||||
| Library of Congress Classification | Book | Cavite State University - CCAT Campus | Cavite State University - CCAT Campus | GCS | 09/07/2015 | Purchased | GCS | 629.00 | CIR HF 1416 C95 2012 | R0011067 | 10/15/2025 | c.2 | 02/02/2021 | Book | 1 | 02/25/2025 |