Branding in a competitive marketplace / Rajat K. Baisya.

By:

Baisya, Rajat K., author

Material type:

TextPublication details: Los Angeles : SAGE, c2013.Description: XXXI, 229 pages. : illustrations ; 24 cmISBN:

9788132110590

Subject(s):

DDC classification:

CIR 658.827 B165b 2013 20

LOC classification:

CIR HF 5415.1255 B35 2013

Contents:

Brand management in competitive environment Brand, its meaning, value, and power Building brand identity in challenging times Building brand equity in fiercely competitive environment Brand strategy and brand extension Designing marketing programs to build brand equity Managing brands over time and building equity through Relationship Brand accounting and brand valuation

Summary: Branding in a Competitive Marketplace discusses core issues in brand management-the concept of brand, its value, and its strategic management. It also covers brand extension, brand positioning, brand acquisition, and brand valuation and divestment as well as new models for successfully managing brands in a competitive business environment

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Book	Cavite State University - CCAT Campus		Book	GCS	CIR HF 5415.1255 B35 2013 (Browse shelf(Opens below))				1	Available			R0011317

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Previous	CIR HF 5415.123 E33 2020 Marketing communications /	CIR HF 5415.135 S77 2022 Strategic marketing : creating competitive advantage /	CIR HF 5415.153 C73 2015 New products management /	CIR HF 5415.1255 B35 2013 Branding in a competitive marketplace /	CIR HF 5415.1255 C43 2011 Brand valued : how socially valued brands hold the key to a sustainable future and business success /	CIR HF 5415.1255 K67 2020 Brand positioning : connecting marketing strategy and communications /	CIR HF 5415.1265 D54 2007 Digital marketing for dummies /	Next

Includes bibliographical references and index.

Brand management in competitive environment
Brand, its meaning, value, and power
Building brand identity in challenging times
Building brand equity in fiercely competitive environment
Brand strategy and brand extension
Designing marketing programs to build brand equity
Managing brands over time and building equity through
Relationship
Brand accounting and brand valuation

Branding in a Competitive Marketplace discusses core issues in brand management-the concept of brand, its value, and its strategic management. It also covers brand extension, brand positioning, brand acquisition, and brand valuation and divestment as well as new models for successfully managing brands in a competitive business environment

In English text.

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