Branding in a competitive marketplace / (Record no. 489)

MARC details
000 -LEADER
fixed length control field 01663nam a22002777a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20231005044056.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210131b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788132110590
040 ## - CATALOGING SOURCE
Original cataloging agency CvSU-CCAT Campus Library.
Language of cataloging English
Transcribing agency CvSU-CCAT CAmpus Library
Description conventions rda.
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number CIR HF 5415.1255
Item number B35 2013
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number CIR 658.827
Item number B165b 2013
Edition number 20
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Baisya, Rajat K., author.
9 (RLIN) 1506
245 ## - TITLE STATEMENT
Title Branding in a competitive marketplace /
Statement of responsibility, etc. Rajat K. Baisya.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Los Angeles :
Name of publisher, distributor, etc. SAGE,
Date of publication, distribution, etc. c2013.
300 ## - PHYSICAL DESCRIPTION
Extent XXXI, 229 pages. :
Other physical details illustrations ;
Dimensions 24 cm
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Brand management in competitive environment<br/>Brand, its meaning, value, and power<br/>Building brand identity in challenging times<br/>Building brand equity in fiercely competitive environment<br/>Brand strategy and brand extension<br/>Designing marketing programs to build brand equity<br/>Managing brands over time and building equity through<br/>Relationship<br/>Brand accounting and brand valuation<br/>
520 ## - SUMMARY, ETC.
Summary, etc. Branding in a Competitive Marketplace discusses core issues in brand management-the concept of brand, its value, and its strategic management. It also covers brand extension, brand positioning, brand acquisition, and brand valuation and divestment as well as new models for successfully managing brands in a competitive business environment
546 ## - LANGUAGE NOTE
Language note In English text.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Branding (Marketing).
9 (RLIN) 1507
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand name products.
9 (RLIN) 955
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Strategic planning.
9 (RLIN) 292
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Classification part HF 5415.1255 B35 2013
Call number prefix CIR
Source of classification or shelving scheme Library of Congress Classification
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Coded location qualifier Cost, normal purchase price Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Library of Congress Classification     Book Cavite State University - CCAT Campus Cavite State University - CCAT Campus GCS 12/23/2016 Purchased GCS 1720.00 CIR HF 5415.1255 B35 2013 R0011317 10/15/2025 1 01/31/2021 Book