Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr.
Material type:
TextLanguage: English. Publication details: New York : McGraw-Hill Companies, Inc., c2007.Edition: Eight editionDescription: xvii, 813 pages : color illustrations ; 26 cmISBN: - 9780071259835
- CIR HF 5415.13 P48 2007
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Cavite State University - CCAT Campus | Book | GCS | CIR HF 5415.13 P48 2007 (Browse shelf(Opens below)) | 1 | Available | R0009045 |
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| CIR HF 5415.13 K68 2012 Marketing management / | CIR HF 5415.13 M37 2011 Marketing 10/11 : Annual editions / | CIR HF 5415.13 P47 2010 Basic marketing : a marketing strategy planning approach / | CIR HF 5415.13 P48 2007 Marketing management : knowledge and skills / | CIR HF 5415.13 P48 2019 A preface to marketing management / | CIR HF 5415.13 P75 2019 Essentials of marketing management / | CIR HF 5415.13 P75 2019 Essentials of marketing management / |
Includes bibliographical references and index.
9045
In English text.
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