Marketing management : knowledge and skills / (Record no. 3679)

MARC details
000 -LEADER
fixed length control field 00986nam a22002537a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250108042117.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 241205b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780071259835
040 ## - CATALOGING SOURCE
Original cataloging agency CvSU-CCAT Campus Library.
Transcribing agency CvSU-CCAT Campus Library.
Description conventions rda.
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English.
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number CIR HF 5415.13
Item number P48 2007
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Peter, J. Paul, author.
9 (RLIN) 13627
245 ## - TITLE STATEMENT
Title Marketing management : knowledge and skills /
Statement of responsibility, etc. J. Paul Peter, James H. Donnelly, Jr.
250 ## - EDITION STATEMENT
Edition statement Eight edition.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. McGraw-Hill Companies, Inc.,
Date of publication, distribution, etc. c2007.
300 ## - PHYSICAL DESCRIPTION
Extent xvii, 813 pages :
Other physical details color illustrations ;
Dimensions 26 cm
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE
Accession number 9045
546 ## - LANGUAGE NOTE
Language note In English text.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing -- Management.
9 (RLIN) 8784
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing -- Management -- Case studies.
9 (RLIN) 11336
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Donnelly, James Jr. H., author.
9 (RLIN) 13628
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Book
Edition Eight edition
Classification part HF 5415.13 P48 2007
Call number prefix CIR
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Coded location qualifier Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Library of Congress Classification     Book Cavite State University - CCAT Campus Cavite State University - CCAT Campus GCS 12/08/2008 GCS CIR HF 5415.13 P48 2007 R0009045 10/15/2025 1 12/05/2024 Book