Brand management / edited by John Dixon.

Contributor(s):

Dixon, John, editor

Material type:

TextPublication details: New York : Larson & Keller Education, c2018.Description: vi, 249 pages : illustrations (some color) ; 27 cmISBN:

9781635497953

Subject(s):

DDC classification:

658.827 B783 2018 20

LOC classification:

CIR HF 5415.15 B73 2018

Contents:

Ch.1 An introduction to brand and brand management Ch. 2 Various types of branding Ch. 3 Brand management: processes, strategies and its effects Ch. 4 Brand marketing and advertising Ch. 5 Essential aspects of branding. Index.

Summary: Managing a brand is an important aspect of business marketing. Brand management refers to the study and practice of understanding the needs and wants of the target audiences and then producing and marketing the products desired by the customers. Maintaining a good relationship with the customer is crucial for any business and brand management helps in this sector. This book is a compilation of chapters that discuss the most vital concepts in the field of brand management. The topics covered in it deal with the core aspects of this area. Those in search of information to further their knowledge will be greatly assisted by this textbook.

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Book	Cavite State University - CCAT Campus		Book	GCS	CIR HF 5415.15 B73 2018 (Browse shelf(Opens below))				1	Available			R0011695

Browsing Cavite State University - CCAT Campus shelves,Shelving location: GCS,Collection: Book Close shelf browser (Hides shelf browser)

Previous								Next
Previous	CIR HF 5415.13 P75 2019 Essentials of marketing management /	CIR HF 5415.13 W57 2016 Services marketing : people, technology, strategy /	CIR HF 5415.13 W57 2022 Services marketing : people, technology, strategy /	CIR HF 5415.15 B73 2018 Brand management /	CIR HF 5415.32 S95 2022 Consumer behaviour /	CIR HF 5415.33.U6 H39 2013 Consumer behavior : building marketing strategy /	CIR HF 5415.123 C56 2012 Integrated advertising, promotion, and marketing communications /	Next

Includes index.

Managing a brand is an important aspect of business marketing. Brand management refers to the study and practice of understanding the needs and wants of the target audiences and then producing and marketing the products desired by the customers. Maintaining a good relationship with the customer is crucial for any business and brand management helps in this sector. This book is a compilation of chapters that discuss the most vital concepts in the field of brand management. The topics covered in it deal with the core aspects of this area. Those in search of information to further their knowledge will be greatly assisted by this textbook.

In English text.

There are no comments on this title.

to post a comment.

Click on an image to view it in the image viewer