Brand management / (Record no. 327)

MARC details
000 -LEADER
fixed length control field 01785nam a22002777a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20231007013651.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210114b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781635497953
040 ## - CATALOGING SOURCE
Original cataloging agency CvSU-CCAT Campus Library.
Language of cataloging English.
Transcribing agency CvSU-CCAT Campus Library
Description conventions rda.
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number CIR HF 5415.15
Item number B73 2018
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Item number B783 2018
Edition number 20
245 ## - TITLE STATEMENT
Title Brand management /
Statement of responsibility, etc. edited by John Dixon.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. Larson & Keller Education,
Date of publication, distribution, etc. c2018.
300 ## - PHYSICAL DESCRIPTION
Extent vi, 249 pages :
Other physical details illustrations (some color) ;
Dimensions 27 cm
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes index.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Ch.1 An introduction to brand and brand management Ch. 2 Various types of branding Ch. 3 Brand management: processes, strategies and its effects Ch. 4 Brand marketing and advertising Ch. 5 Essential aspects of branding. Index.
520 ## - SUMMARY, ETC.
Summary, etc. Managing a brand is an important aspect of business marketing. Brand management refers to the study and practice of understanding the needs and wants of the target audiences and then producing and marketing the products desired by the customers. Maintaining a good relationship with the customer is crucial for any business and brand management helps in this sector. This book is a compilation of chapters that discuss the most vital concepts in the field of brand management. The topics covered in it deal with the core aspects of this area. Those in search of information to further their knowledge will be greatly assisted by this textbook.
546 ## - LANGUAGE NOTE
Language note In English text.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand name products
General subdivision Management.
9 (RLIN) 954
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand name products.
9 (RLIN) 955
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management.
9 (RLIN) 943
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Dixon, John, editor.
9 (RLIN) 956
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Classification part HF 5415.15 B73 2018
Call number prefix CIR
Source of classification or shelving scheme Library of Congress Classification
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Coded location qualifier Cost, normal purchase price Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Library of Congress Classification     Book Cavite State University - CCAT Campus Cavite State University - CCAT Campus GCS 03/01/2019 Purchased GCS 4695.00 CIR HF 5415.15 B73 2018 R0011695 10/15/2025 1 01/14/2021 Book