Principles of marketing / Yusniza Kamarulzaman, Nor Khalidah Abu.

By:

Yusniza Kamarulzaman, author

Contributor(s):

Nor Khalidah Abu, author

Material type:

TextSeries: Oxford revision seriesPublication details: Malaysia : Oxford University Press, c2018.Description: xiv, 297 pages : illustrations ; 23 cmISBN:

978-967-2113-42-3

Subject(s):

Marketing

LOC classification:

HF5415 Y87 2018

Contents:

1 - Overview of marketing 2 - Strategic marketing planning 3 - Understanding buyer behaviour 4 - Managing marketing information 5 - Market segmentation, targeting and positioning 6 - Product 7 - Pricing 8 - Place 9 - Integrated marketing communications (IMC) 10 - Contemporary topics in marketing

Summary: This revision book summarizes key concepts and practices of marketing which are essential to understanding this important subject. This book provides a succinct exposition of all the main topics in marketing, covering the overview of marketing, strategic marketing planning, understanding buyer behaviour, researching market opportunities, product, pricing and place. Chapters covering promotion and issues of contemporary marketing are also provided.

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Book	Cavite State University - CCAT Campus		Book	GCS	CIR HF5415 Y87 2018 (Browse shelf(Opens below))				1 copy	Available			R0012201

Includes index.

This revision book summarizes key concepts and practices of marketing which are essential to understanding this important subject. This book provides a succinct exposition of all the main topics in marketing, covering the overview of marketing, strategic marketing planning, understanding buyer behaviour, researching market opportunities, product, pricing and place. Chapters covering promotion and issues of contemporary marketing are also provided.

English text.

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