Principles of marketing / (Record no. 294)

MARC details
000 -LEADER
fixed length control field 01587nam a22002657a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20210722221925.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210108b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-967-2113-42-3
040 ## - CATALOGING SOURCE
Language of cataloging English.
Transcribing agency CvSU-CCAT Campus Library.
Description conventions rda.
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number Y87 2018
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Yusniza Kamarulzaman, author.
9 (RLIN) 852
245 ## - TITLE STATEMENT
Title Principles of marketing /
Statement of responsibility, etc. Yusniza Kamarulzaman, Nor Khalidah Abu.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Malaysia :
Name of publisher, distributor, etc. Oxford University Press,
Date of publication, distribution, etc. c2018.
300 ## - PHYSICAL DESCRIPTION
Extent xiv, 297 pages :
Other physical details illustrations ;
Dimensions 23 cm.
490 ## - SERIES STATEMENT
Series statement Oxford revision series
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes index.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note 1 - Overview of marketing 2 - Strategic marketing planning 3 - Understanding buyer behaviour 4 - Managing marketing information 5 - Market segmentation, targeting and positioning 6 - Product 7 - Pricing 8 - Place 9 - Integrated marketing communications (IMC) 10 - Contemporary topics in marketing
520 ## - SUMMARY, ETC.
Summary, etc. This revision book summarizes key concepts and practices of marketing which are essential to understanding this important subject. This book provides a succinct exposition of all the main topics in marketing, covering the overview of marketing, strategic marketing planning, understanding buyer behaviour, researching market opportunities, product, pricing and place. Chapters covering promotion and issues of contemporary marketing are also provided.
546 ## - LANGUAGE NOTE
Language note English text.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
9 (RLIN) 128
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Nor Khalidah Abu, author.
9 (RLIN) 853
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Classification part HF5415 Y87 2018
Source of classification or shelving scheme Library of Congress Classification
Item part CIR
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Coded location qualifier Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date last checked out Copy number Koha item type
    Library of Congress Classification     Book Cavite State University - CCAT Campus Cavite State University - CCAT Campus GCS 01/08/2021 Purchased GCS 3995.00 2 CIR HF5415 Y87 2018 R0012201 03/22/2026 03/18/2026 1 copy Book