Marketing strategies of Servando's Restaurant Rosario Cavite SY 2005-2006 / Abygael Joy D. Cano, Ma. Paz P. Llapitan, Ricky V. Lajara
Material type:
TextPublication details: Rosario, Cavite : Cavite State University-CCAT Campus, 2006.Description: xiii, 50 leaves : illustrations ; 28 cmSubject(s): LOC classification: - UM TX 911.3.M27 C36 2006
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Cavite State University - CCAT Campus | Thesis/Manuscript/Dissertation | TH | UM TX 911.3.M27 C36 2006 (Browse shelf(Opens below)) | 1 | Available | T0000303 |
A Case Study (BSBM)--Cavite State University-CCAT Campus, 2006.
Includes bibliographical references and appendices.
The study aimed to identify the marketing strategies of Servando's Restaurant at Gen. Trias Drive Rosario, Cavite.
Specifically, the study aims to:
1. Know the historical background, organization and management, and the activities involved in the business of Servando's Restaurant;
2. Define the marketing strategies appropriate to Servando's Restaurant in term of their product, price, place, and promotion;
3. Determine the problems they have encountered regardless with 4P's of marketing (price, place, product and promotion) and the solutions they use to cope to their problems and future plans.
In conducting the study, the researchers obtained their basis of study through descriptive method. SWOT analysis was used in identifying both the internal capability and external situation of the business. They also gain information through data gathering and analysis, and interview with the manager to determine the present status of Servando's Restaurant.
In English text.
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