Marketing strategies of Servando's Restaurant Rosario Cavite SY 2005-2006 / (Record no. 2675)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 02275nam a22003137a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240305050254.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240301b ||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Language of cataloging | English. |
| Transcribing agency | CvSU-CCAT Campus Library. |
| Description conventions | rda. |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | UM TX 911.3.M27 |
| Item number | C36 2006 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Cano, Abygael Joy D., author |
| 9 (RLIN) | 8792 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing strategies of Servando's Restaurant Rosario Cavite SY 2005-2006 / |
| Statement of responsibility, etc. | Abygael Joy D. Cano, Ma. Paz P. Llapitan, Ricky V. Lajara |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Rosario, Cavite : |
| Name of publisher, distributor, etc. | Cavite State University-CCAT Campus, |
| Date of publication, distribution, etc. | 2006. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii, 50 leaves : |
| Other physical details | illustrations ; |
| Dimensions | 28 cm |
| 500 ## - GENERAL NOTE | |
| General note | A Case Study (BSBM)--Cavite State University-CCAT Campus, 2006. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and appendices. |
| 520 ## - SUMMARY, ETC. | |
| Thesis Abstract | <a href="The study aimed to identify the marketing strategies of Servando's Restaurant at Gen. Trias Drive Rosario, Cavite. <br/>Specifically, the study aims to:<br/>1. Know the historical background, organization and management, and the activities involved in the business of Servando's Restaurant;<br/>2. Define the marketing strategies appropriate to Servando's Restaurant in term of their product, price, place, and promotion;<br/>3. Determine the problems they have encountered regardless with 4P's of marketing (price, place, product and promotion) and the solutions they use to cope to their problems and future plans.<br/><br/>In conducting the study, the researchers obtained their basis of study through descriptive method. SWOT analysis was used in identifying both the internal capability and external situation of the business. They also gain information through data gathering and analysis, and interview with the manager to determine the present status of Servando's Restaurant.">The study aimed to identify the marketing strategies of Servando's Restaurant at Gen. Trias Drive Rosario, Cavite. <br/>Specifically, the study aims to:<br/>1. Know the historical background, organization and management, and the activities involved in the business of Servando's Restaurant;<br/>2. Define the marketing strategies appropriate to Servando's Restaurant in term of their product, price, place, and promotion;<br/>3. Determine the problems they have encountered regardless with 4P's of marketing (price, place, product and promotion) and the solutions they use to cope to their problems and future plans.<br/><br/>In conducting the study, the researchers obtained their basis of study through descriptive method. SWOT analysis was used in identifying both the internal capability and external situation of the business. They also gain information through data gathering and analysis, and interview with the manager to determine the present status of Servando's Restaurant.</a> |
| 546 ## - LANGUAGE NOTE | |
| Language note | In English text. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Restaurant management |
| 9 (RLIN) | 57 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Restaurants -- Marketing -- Management. |
| 9 (RLIN) | 8793 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Llapitan Ma. Paz P., author |
| 9 (RLIN) | 8794 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Lajara, Ricky V., author |
| 9 (RLIN) | 8795 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Berbie, Lucila C., adviser |
| 9 (RLIN) | 8788 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Alvarez, Nestor M., chairman |
| 9 (RLIN) | 8791 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Emelo, Mariane A., member |
| 9 (RLIN) | 8796 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ventura, Elizabeth A., member |
| 9 (RLIN) | 8790 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Thesis/Manuscripts/Dissertations |
| Classification part | TX 911.3.M27 C36 2006 |
| Call number prefix | UM |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Coded location qualifier | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Thesis/Manuscript/Dissertation | Cavite State University - CCAT Campus | Cavite State University - CCAT Campus | TH | 03/20/2007 | UM | UM TX 911.3.M27 C36 2006 | T0000303 | 10/24/2025 | 1 | 03/01/2024 | Thesis/Manuscripts/Dissertations |