Strategic marketing : creating competitive advantage / Douglas West [and three others].

Contributor(s):

Material type:

TextLanguage: English. Publication details: Oxford, United Kingdom : Oxford University Press, c2022.Edition: Fourth editionDescription: xxxix, 568 pages : color illustrations ; 25 cmISBN:

9780198856864

Subject(s):

LOC classification:

CIR HF 5415.135 S77 2022

Contents:

Part A : Where are we now? 1 - Strategic marketing : analysis, perspectives, and blueprint 2 - Environmental and internal analysis : market information and intelligence Part B : Where do we want to be? 3 - Strategic marketing decisions, choices, and mistakes 4 - Segmentation, targeting, and positioning strategies 5 - Branding strategies PART C : How will we get there? 6 - Relational and sustainability strategies 7 - Product innovation and development strategies 8 - Service marketing strategies 9 - Pricing and distribution strategies 10 - Marketing communications 11 - Social and ethical strategies Part D : Did we get there? 12 - Strategy implementation and control 13 - Strategy and metrics Subject index

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Book	Cavite State University - CCAT Campus		Book	GCS	CIR HF 5415.135 S77 2022 (Browse shelf(Opens below))				1	Available			R0013348

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Previous	CIR HF 5415.123 C56 2012 Integrated advertising, promotion, and marketing communications /	CIR HF 5415.123 C56 2012 Integrated advertising, promotion, and marketing communications /	CIR HF 5415.123 E33 2020 Marketing communications /	CIR HF 5415.135 S77 2022 Strategic marketing : creating competitive advantage /	CIR HF 5415.153 C73 2015 New products management /	CIR HF 5415.1255 B35 2013 Branding in a competitive marketplace /	CIR HF 5415.1255 C43 2011 Brand valued : how socially valued brands hold the key to a sustainable future and business success /	Next

Includes bibliographical references and index.

Part A : Where are we now?
1 - Strategic marketing : analysis, perspectives, and blueprint
2 - Environmental and internal analysis : market information and intelligence

Part B : Where do we want to be?
3 - Strategic marketing decisions, choices, and mistakes
4 - Segmentation, targeting, and positioning strategies
5 - Branding strategies

PART C : How will we get there?
6 - Relational and sustainability strategies
7 - Product innovation and development strategies
8 - Service marketing strategies
9 - Pricing and distribution strategies
10 - Marketing communications
11 - Social and ethical strategies

Part D : Did we get there?
12 - Strategy implementation and control
13 - Strategy and metrics
Subject index

13348

In English text.

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