Strategic marketing : (Record no. 2390)

MARC details
000 -LEADER
fixed length control field 01780nam a22002777a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20231020194419.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 231003b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780198856864
040 ## - CATALOGING SOURCE
Original cataloging agency CvSU-CCAT Campus Library.
Transcribing agency CvSU-CCAT Campus Library.
Description conventions rda.
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English.
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number CIR HF 5415.135
Item number S77 2022
245 ## - TITLE STATEMENT
Title Strategic marketing :
Remainder of title creating competitive advantage /
Statement of responsibility, etc. Douglas West [and three others].
250 ## - EDITION STATEMENT
Edition statement Fourth edition.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Oxford, United Kingdom :
Name of publisher, distributor, etc. Oxford University Press,
Date of publication, distribution, etc. c2022.
300 ## - PHYSICAL DESCRIPTION
Extent xxxix, 568 pages :
Other physical details color illustrations ;
Dimensions 25 cm
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Part A : Where are we now?<br/>1 - Strategic marketing : analysis, perspectives, and blueprint<br/>2 - Environmental and internal analysis : market information and intelligence<br/><br/>Part B : Where do we want to be?<br/>3 - Strategic marketing decisions, choices, and mistakes<br/>4 - Segmentation, targeting, and positioning strategies<br/>5 - Branding strategies<br/><br/>PART C : How will we get there?<br/>6 - Relational and sustainability strategies<br/>7 - Product innovation and development strategies<br/>8 - Service marketing strategies<br/>9 - Pricing and distribution strategies<br/>10 - Marketing communications<br/>11 - Social and ethical strategies<br/><br/>Part D : Did we get there?<br/>12 - Strategy implementation and control<br/>13 - Strategy and metrics<br/>Subject index<br/>
541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE
Accession number 13348
546 ## - LANGUAGE NOTE
Language note In English text.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Decision making.
9 (RLIN) 7794
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management.
9 (RLIN) 943
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Ford, John, author.
9 (RLIN) 7795
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Ibrahim, Essam, author.
9 (RLIN) 7796
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Montecchi, Matteo, author.
9 (RLIN) 7797
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Book
Edition Fourth edition.
Classification part HF 5415.135 S77 2022
Call number prefix CIR
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Coded location qualifier Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Library of Congress Classification     Book Cavite State University - CCAT Campus Cavite State University - CCAT Campus GCS 03/28/2023 Purchased from Forefront GCS 6434.00   CIR HF 5415.135 S77 2022 R0013348 10/15/2025 1 10/03/2023 Book