Marketing : an introduction / Rosalind Masterson, Nichola Phillips, and David Pickton.

By:

Masterson, Rosalind, author

Contributor(s):

Material type:

TextLanguage: English. Publication details: London : SAGE Publications Ltd., c2021.Edition: Fifth editionDescription: xviii, 539 pages : color illustrations ; 26 cmISBN:

9781526494573 (paperback)

Subject(s):

Marketing

LOC classification:

HF 5415 M37 2021

Contents:

Part 1 : This is marketing Part 2 : Making sense of markets Part 3 : The marketing mix Part 4 : Managing marketing Glossary Index

List(s) this item appears in: Newly Acquired Books (Purchased) March 08, 2023

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Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Book	Cavite State University - CCAT Campus		Book	GCS	CIR HF 5415 M37 2021 (Browse shelf(Opens below))				1	Available			R0013151

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Includes bibliographical references and index.

Part 1 : This is marketing
Part 2 : Making sense of markets
Part 3 : The marketing mix
Part 4 : Managing marketing
Glossary
Index

13151

In English text.

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