Marketing : an introduction / (Record no. 2232)

MARC details
000 -LEADER
fixed length control field 01101nam a22002657a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230323040917.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230323b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781526494573 (paperback)
040 ## - CATALOGING SOURCE
Original cataloging agency CvSU-CCAT Campus Library.
Transcribing agency CvSU-CCAT Campus Library.
Description conventions rda.
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English.
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5415
Item number M37 2021
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Masterson, Rosalind, author.
9 (RLIN) 7451
245 ## - TITLE STATEMENT
Title Marketing : an introduction /
Statement of responsibility, etc. Rosalind Masterson, Nichola Phillips, and David Pickton.
250 ## - EDITION STATEMENT
Edition statement Fifth edition.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London :
Name of publisher, distributor, etc. SAGE Publications Ltd.,
Date of publication, distribution, etc. c2021.
300 ## - PHYSICAL DESCRIPTION
Extent xviii, 539 pages :
Other physical details color illustrations ;
Dimensions 26 cm
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Part 1 : This is marketing<br/>Part 2 : Making sense of markets<br/>Part 3 : The marketing mix<br/>Part 4 : Managing marketing<br/>Glossary<br/>Index
541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE
Accession number 13151
546 ## - LANGUAGE NOTE
Language note In English text.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
9 (RLIN) 128
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Phillips, Nichola, author.
9 (RLIN) 7452
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Pickton, David, author.
9 (RLIN) 7453
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Book
Edition Fifth edition
Classification part HF 5415 M37 2021
Call number prefix CIR
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Coded location qualifier Cost, normal purchase price Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Library of Congress Classification     Book Cavite State University - CCAT Campus Cavite State University - CCAT Campus GCS 03/08/2023 Purchased from New Century Books GCS 6695.00 CIR HF 5415 M37 2021 R0013151 10/15/2025 1 03/23/2023 Book