Hospitality sales and marketing : an evolutionary journey with Howard Feiertag / Howard Feiertag.

By:

Feiertag, Howard, author

Material type:

TextLanguage: English. Publication details: Canada : Apple Academic Press, Inc.; CRC Press : c2020.Description: xxxiv, 683 pages ; 24 cmISBN:

9781774634622 (paperback)

Subject(s):

Hospitality industry -- Marketing

LOC classification:

TX 911.3.M3 F45 2020

Contents:

1 General managers' involvement with sales 2 Developing leads and prospects for hospitality sales 3 The working of a hotel property sales operation 4 Techniques for increasing sales 5 Working with group markets 6 The travel agent and the leisure travel market 7 Sales planning and sales calls 8 Hospitality sales training 9 The negotiation process in sales 10 Attributes of successful salespersons 11 Helpful tips for hotel sales staff 12 Action plans for marketing and sales 13 Working on contracts for groups 14 Everyone at a property is involved in sales 15 A professional approach to hospitality sales along with networking 16 Understanding the features of your product, especially F&B 17 HR in connection with sales staff employment

List(s) this item appears in: Newly Acquired Books (Purchased) March 08, 2023

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Book	Cavite State University - CCAT Campus		Book	GCS	CIR TX 911.3.M3 F45 2020 (Browse shelf(Opens below))				1	Available			R0013140

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Includes bibliographical references and index.

1 General managers' involvement with sales
2 Developing leads and prospects for hospitality sales
3 The working of a hotel property sales operation
4 Techniques for increasing sales
5 Working with group markets
6 The travel agent and the leisure travel market
7 Sales planning and sales calls
8 Hospitality sales training
9 The negotiation process in sales
10 Attributes of successful salespersons
11 Helpful tips for hotel sales staff
12 Action plans for marketing and sales
13 Working on contracts for groups
14 Everyone at a property is involved in sales
15 A professional approach to hospitality sales along with networking
16 Understanding the features of your product, especially F&B
17 HR in connection with sales staff employment

13140

In English text.

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