Services marketing : people, technology, strategy / Jochen Wirtz, Christopher Lovelock /

By:

Wirtz, Jochen, author

Contributor(s):

Lovelock, Christopher, author

Material type:

TextLanguage: English. Publication details: New Jersey : World Scientific Publishing Co. Inc., c2022.Edition: Ninth editionDescription: xvii, 665 pages : color illustrations ; 28 cmISBN:

9781944659820 (paperback)

Subject(s):

LOC classification:

HF 5415.13 W57 2022

Contents:

Part I : Understanding service products, markets, and customers Part II : Applying the 4 PS of marketing to services Part III : Managing the customer interface Part IV : Developing customer relationships Part V : Striving for service excellence Part VI : Case studies

List(s) this item appears in: Newly Acquired Books (Purchased) May 26, 2022

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Book	Cavite State University - CCAT Campus		Book	GCS	CIR HF 5415.13 W57 2022 (Browse shelf(Opens below))				1	Available			R0013027

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Includes bibliographical references and index.

Part I : Understanding service products, markets, and customers
Part II : Applying the 4 PS of marketing to services
Part III : Managing the customer interface
Part IV : Developing customer relationships
Part V : Striving for service excellence
Part VI : Case studies

13027

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