Services marketing : (Record no. 2043)

MARC details
000 -LEADER
fixed length control field 01383nam a22002897a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220830210653.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 220830b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781944659820 (paperback)
040 ## - CATALOGING SOURCE
Original cataloging agency CvSU-CCAT Campus Library.
Transcribing agency CvSU-CCAT Campus Library.
Description conventions rda.
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English.
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5415.13
Item number W57 2022
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Wirtz, Jochen, author.
9 (RLIN) 5726
245 ## - TITLE STATEMENT
Title Services marketing :
Remainder of title people, technology, strategy /
Statement of responsibility, etc. Jochen Wirtz, Christopher Lovelock /
250 ## - EDITION STATEMENT
Edition statement Ninth edition.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Jersey :
Name of publisher, distributor, etc. World Scientific Publishing Co. Inc.,
Date of publication, distribution, etc. c2022.
300 ## - PHYSICAL DESCRIPTION
Extent xvii, 665 pages :
Other physical details color illustrations ;
Dimensions 28 cm
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Part I : Understanding service products, markets, and customers<br/>Part II : Applying the 4 PS of marketing to services<br/>Part III : Managing the customer interface<br/>Part IV : Developing customer relationships<br/>Part V : Striving for service excellence<br/>Part VI : Case studies
541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE
Accession number 13027
546 ## - LANGUAGE NOTE
Language note In English text.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
Form subdivision Management.
9 (RLIN) 1384
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Professions
Form subdivision Marketing.
9 (RLIN) 5727
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Service industries
Form subdivision Marketing.
9 (RLIN) 3192
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Customer services
Form subdivision Marketing.
9 (RLIN) 6954
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Lovelock, Christopher, author.
9 (RLIN) 5728
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Book
Classification part HF 5415.13 W57 2022
Call number prefix CIR
Edition Ninth edition.
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Coded location qualifier Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Library of Congress Classification     Book Cavite State University - CCAT Campus Cavite State University - CCAT Campus GCS 05/26/2022 Purchased GCS 5152.00   CIR HF 5415.13 W57 2022 R0013027 10/15/2025 1 08/30/2022 Book