Tourism and hospitality marketing / Maria Criselda G. Gatchalian-Badilla.
Material type:
TextSeries: (HRM-TOURISM series)Publication details: Manila : Rex Book Store, c2021.Edition: Revised editionDescription: xii, 225 pages ; 26 cmISBN: - 9786210427509
- F G 155.A1 B33 2021
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Cavite State University - CCAT Campus | Book | F | F G 155.A1 B33 2021 (Browse shelf(Opens below)) | c.1 | Available | R0012978 | |||||||||||
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Cavite State University - CCAT Campus | Book | F | F G 155.A1 B33 2021 (Browse shelf(Opens below)) | c.2 | Available | R0012979 | |||||||||||
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Cavite State University - CCAT Campus | Book | F | F G 155.A1 B33 2021 (Browse shelf(Opens below)) | c.3 | Available | R0012980 |
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| F G 155.A1 A74 2022 Destination management and marketing/ | F G155.A1 B33 2015 Tourism marketing / | F G 155.A1 B33 2015 Tourism marketing / | F G 155.A1 B33 2021 Tourism and hospitality marketing / | F G 155.A1 B33 2021 Tourism and hospitality marketing / | F G 155.A1 B33 2021 Tourism and hospitality marketing / | F G 155.A1 B35 2022 Multicultural diversity in workplace for the tourism professional / |
Outcomes-Based Education (OBE).
Includes bibliographical references.
Chapter 1 : Introduction to tourism and hospitality marketing
Chapter 2 : The tourist market and segmentation
Chapter 3 : Tourism and consumer behavior
Chapter 4 : The marketing plan
Chapter 5 : The tourism and hospitality product
Chapter 6 : Pricing in tourism and hospitality
Chapter 7 : Promotional tools : advertising, direct marketing, personal selling, public relations, and sales promotions
Chapter 8 : Digital marketing
Chapter 9 : Distribution channels in the tourism and hospitality industry
Chapter 10 : Destination branding and marketing
Chapter 11 : Relationship marketing
Chapter 12 : Tourism an hospitality marketing and its future
In English text.
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