Tourism and hospitality marketing / (Record no. 1692)

MARC details
000 -LEADER
fixed length control field 01643nam a22002777a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220524003529.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 220524b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9786210427509
040 ## - CATALOGING SOURCE
Original cataloging agency CvSU-CCAT Campus Library.
Language of cataloging English.
Transcribing agency CvSU-CCAT Campus Library.
Description conventions rda.
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number F G 155.A1
Item number B33 2021
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Badilla, Maria Criselda G., author.
9 (RLIN) 5088
245 ## - TITLE STATEMENT
Title Tourism and hospitality marketing /
Statement of responsibility, etc. Maria Criselda G. Gatchalian-Badilla.
250 ## - EDITION STATEMENT
Edition statement Revised edition.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Manila :
Name of publisher, distributor, etc. Rex Book Store,
Date of publication, distribution, etc. c2021.
300 ## - PHYSICAL DESCRIPTION
Extent xii, 225 pages ;
Dimensions 26 cm.
490 ## - SERIES STATEMENT
Series statement (HRM-TOURISM series)
501 ## - WITH NOTE
With note Outcomes-Based Education (OBE).
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Chapter 1 : Introduction to tourism and hospitality marketing<br/>Chapter 2 : The tourist market and segmentation<br/>Chapter 3 : Tourism and consumer behavior<br/>Chapter 4 : The marketing plan<br/>Chapter 5 : The tourism and hospitality product<br/>Chapter 6 : Pricing in tourism and hospitality<br/>Chapter 7 : Promotional tools : advertising, direct marketing, personal selling, public relations, and sales promotions<br/>Chapter 8 : Digital marketing<br/>Chapter 9 : Distribution channels in the tourism and hospitality industry<br/>Chapter 10 : Destination branding and marketing<br/>Chapter 11 : Relationship marketing<br/>Chapter 12 : Tourism an hospitality marketing and its future
546 ## - LANGUAGE NOTE
Language note In English text.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Tourism
General subdivision Marketing.
9 (RLIN) 5089
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Hospitality industry
General subdivision Marketing.
9 (RLIN) 5090
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Book
Classification part G 155.A1 B33 2021
Call number prefix F
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Coded location qualifier Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type Total Renewals Date last checked out
    Library of Congress Classification     Book Cavite State University - CCAT Campus Cavite State University - CCAT Campus F 03/30/2022 Purchased F 305.00   F G 155.A1 B33 2021 R0012978 10/15/2025 c.1 05/24/2022 Book    
    Library of Congress Classification     Book Cavite State University - CCAT Campus Cavite State University - CCAT Campus F 03/30/2022 Purchased F 305.00   F G 155.A1 B33 2021 R0012979 10/15/2025 c.2 05/24/2022 Book    
    Library of Congress Classification     Book Cavite State University - CCAT Campus Cavite State University - CCAT Campus F 03/30/2022 Purchased F 305.00 3 F G 155.A1 B33 2021 R0012980 02/02/2026 c.3 05/24/2022 Book 11 08/13/2025