Strategic management in tourism and hospitality w/ total quality management / Don M. Magpantay, Engr. Augusto R. Matias, and Angelie Marie L. Vizconde.
Material type:
TextPublication details: Manila : Edric Publishing House, c2021.Description: 124 pages : illustrations ; 25 cmISBN: - 9786218179547
- F G 155.A1 M34 2021
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Cavite State University - CCAT Campus | Book | F | F G 155.A1 M34 2021 (Browse shelf(Opens below)) | c.4 | Available | R0013232 | |||||||||||
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| F G 155.A1 B67 2022 Trends and issues in tourism and hospitality / | F G 155.A1 B67 2022 Trends and issues in tourism and hospitality / | F G 155.A1 B67 2022 Trends and issues in tourism and hospitality / | F G 155.A1 M34 2021 Strategic management in tourism and hospitality w/ total quality management / | F G 155.A1 M34 2021 Strategic management in tourism and hospitality w/ total quality management / | F G 155.A1 M34 2021 Strategic management in tourism and hospitality w/ total quality management / | F G 155.A1 M34 2021 Strategic management in tourism and hospitality w/ total quality management / |
Includes bibliographical references.
Chapter 1 : The nature of strategic planning
Chapter 2 : The business vision and mission
Chapter 3 : Analyzing company's external environment
Chapter 4 : Analyzing a company's resources and competitive
Chapter 5 : Crafting a strategy : the quest for competitive advantage
Chapter 6 : Strategy analysis and choice
Chapter 7 : Executing the strategies : management and operations issues
Chapter 8 : Executing the strategies : marketing, finance/accounting, R&D, and MIS issues
Chapter 9 : Corporate governance and ethics
Chapter 10 : Total quality management systems : hospitality and tourism management
For BSHRM.
In English text.
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