Strategic management in tourism and hospitality w/ total quality management /
Magpantay, Don M., author.
Strategic management in tourism and hospitality w/ total quality management / Don M. Magpantay, Engr. Augusto R. Matias, and Angelie Marie L. Vizconde. - Manila : Edric Publishing House, c2021. - 124 pages : illustrations ; 25 cm.
Includes bibliographical references.
Chapter 1 : The nature of strategic planning
Chapter 2 : The business vision and mission
Chapter 3 : Analyzing company's external environment
Chapter 4 : Analyzing a company's resources and competitive
Chapter 5 : Crafting a strategy : the quest for competitive advantage
Chapter 6 : Strategy analysis and choice
Chapter 7 : Executing the strategies : management and operations issues
Chapter 8 : Executing the strategies : marketing, finance/accounting, R&D, and MIS issues
Chapter 9 : Corporate governance and ethics
Chapter 10 : Total quality management systems : hospitality and tourism management
In English text.
9786218179547
Tourism--Management.
Hospitality industry--Management.
Strategic planning.
F G 155.A1 / M34 2021
Strategic management in tourism and hospitality w/ total quality management / Don M. Magpantay, Engr. Augusto R. Matias, and Angelie Marie L. Vizconde. - Manila : Edric Publishing House, c2021. - 124 pages : illustrations ; 25 cm.
Includes bibliographical references.
Chapter 1 : The nature of strategic planning
Chapter 2 : The business vision and mission
Chapter 3 : Analyzing company's external environment
Chapter 4 : Analyzing a company's resources and competitive
Chapter 5 : Crafting a strategy : the quest for competitive advantage
Chapter 6 : Strategy analysis and choice
Chapter 7 : Executing the strategies : management and operations issues
Chapter 8 : Executing the strategies : marketing, finance/accounting, R&D, and MIS issues
Chapter 9 : Corporate governance and ethics
Chapter 10 : Total quality management systems : hospitality and tourism management
In English text.
9786218179547
Tourism--Management.
Hospitality industry--Management.
Strategic planning.
F G 155.A1 / M34 2021