Tourism and hospitality marketing / Chester Dave Arenas.
Material type:
TextPublication details: Manila : Edric Publishing House, c2021.Description: 104 pages : illustrations ; 25 cmISBN: - 9786218179158
- F G 155.A1 A74t 2021
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Cavite State University - CCAT Campus | Book | F | F G 155.A1 A74t 2021 (Browse shelf(Opens below)) | c.1 | Available | R0012682 | |||||||||||
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Cavite State University - CCAT Campus | Book | F | F G 155.A1 A74t 2021 (Browse shelf(Opens below)) | c.2 | Available | R0012683 | |||||||||||
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Cavite State University - CCAT Campus | Book | F | F G 155.A1 A74t 2021 (Browse shelf(Opens below)) | c.3 | Available | R0012684 |
Browsing Cavite State University - CCAT Campus shelves,Shelving location: F,Collection: Book Close shelf browser (Hides shelf browser)
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| F G 155 L56mi 2019 A micro perspectives on tourism and hospitality / | F G 155 Y48ma 2021 Macro perspective of tourism and hospitality / | F G 155.A1 A74t 2021 Tourism and hospitality marketing / | F G 155.A1 A74t 2021 Tourism and hospitality marketing / | F G 155.A1 A74t 2021 Tourism and hospitality marketing / | F G 155.A1 A74 2022 Entrepreneurship in tourism and hospitality industry / | F G 155.A1 A74 2022 Entrepreneurship in tourism and hospitality industry / |
Includes bibliography.
Chapter 1 : An overview of marketing in the hospitality industry
Chapter 2 : Marketing environment and SWOT analysis
Chapter 3 : The marketing strategy & the role of marketing in hospitality industry
Chapter 4 : The marketing management process
Chapter 5 : Product mix
Chapter 6 : Price mix
Chapter 7 : Place mix
Chapter 8 : Promotions mix
For BSHRM.
In English text.
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