Tourism and hospitality marketing / (Record no. 1444)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01199nam a22002537a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220131005856.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220131b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9786218179158 |
| 040 ## - CATALOGING SOURCE | |
| Language of cataloging | English. |
| Transcribing agency | CvSU-CCAT Campus Library. |
| Description conventions | rda. |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | F G 155.A1 |
| Item number | A74t 2021 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Arenas, Chester Dave, author. |
| 9 (RLIN) | 4395 |
| 245 ## - TITLE STATEMENT | |
| Title | Tourism and hospitality marketing / |
| Statement of responsibility, etc. | Chester Dave Arenas. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Manila : |
| Name of publisher, distributor, etc. | Edric Publishing House, |
| Date of publication, distribution, etc. | c2021. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 104 pages : |
| Other physical details | illustrations ; |
| Dimensions | 25 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliography. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Chapter 1 : An overview of marketing in the hospitality industry<br/>Chapter 2 : Marketing environment and SWOT analysis<br/>Chapter 3 : The marketing strategy & the role of marketing in hospitality industry<br/>Chapter 4 : The marketing management process<br/>Chapter 5 : Product mix<br/>Chapter 6 : Price mix<br/>Chapter 7 : Place mix<br/>Chapter 8 : Promotions mix |
| 526 ## - STUDY PROGRAM INFORMATION NOTE | |
| Program name | For BSHRM. |
| 546 ## - LANGUAGE NOTE | |
| Language note | In English text. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Tourism |
| Form subdivision | Marketing. |
| 9 (RLIN) | 3198 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Hospitality industry |
| Form subdivision | Marketing. |
| 9 (RLIN) | 3195 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Book |
| Classification part | G 155.A1 A74t 2021 |
| Call number prefix | F |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Coded location qualifier | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type | Total Renewals | Date last checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Book | Cavite State University - CCAT Campus | Cavite State University - CCAT Campus | F | 11/24/2021 | Purchased | F | 475.00 | F G 155.A1 A74t 2021 | R0012682 | 10/15/2025 | c.1 | 01/31/2022 | Book | |||||||
| Library of Congress Classification | Book | Cavite State University - CCAT Campus | Cavite State University - CCAT Campus | F | 11/24/2021 | Purchased | F | 475.00 | 1 | F G 155.A1 A74t 2021 | R0012683 | 10/15/2025 | c.2 | 01/31/2022 | Book | 8 | 09/23/2024 | ||||
| Library of Congress Classification | Book | Cavite State University - CCAT Campus | Cavite State University - CCAT Campus | F | 11/24/2021 | Purchased | F | 475.00 | 9 | F G 155.A1 A74t 2021 | R0012684 | 02/02/2026 | c.3 | 01/31/2022 | Book | 17 | 08/13/2025 |