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Consumer behavior & culture : consequences for global marketing and advertising / Marieke de Mooij.

By: Material type: TextPublication details: London : Sage, c2019.Edition: Third editionDescription: xvii, 451 pages : color illustrations ; 23 cmISBN:
  • 978-5443-1816-5
Subject(s): LOC classification:
  • HF5415.32 M66 2019
Contents:
1 - Consumer behavior across cultures 2 - Values and culture 3 - Convergence and divergence in consumer behavior 4 - The consumer : attributes 5 - Social processes 6 - Mental processes 7 - Culture, communication, and media behavior 8 - Consumer behavior domains
Summary: Marieke de Mooij’s new edition of Consumer Behavior and Culture continues to explore how cultural influences can affect consumer behavior. The author uses her own model of consumer behavior to try and answer the fundamental questions about consumption – what people buy, why they buy it and how they buy. This edition has been updated to include: • An insight into the different roles of the internet and the growing influence of social media • An exploration of the various psychological and sociological aspects of human behavior, such as concept of self, personality, group influence, motivation, emotion, perception and information processing • Updated examples throughout, including millennial’s as consumers and how the language of consumption can differ across cultures
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Book Cavite State University - CCAT Campus Book GCS CIR HF5415.32 M66 2019 (Browse shelf(Opens below)) 1 copy Available R0012192

Includes bibliographical references and index.

1 - Consumer behavior across cultures 2 - Values and culture 3 - Convergence and divergence in consumer behavior 4 - The consumer : attributes 5 - Social processes 6 - Mental processes 7 - Culture, communication, and media behavior 8 - Consumer behavior domains

Marieke de Mooij’s new edition of Consumer Behavior and Culture continues to explore how cultural influences can affect consumer behavior. The author uses her own model of consumer behavior to try and answer the fundamental questions about consumption – what people buy, why they buy it and how they buy.
This edition has been updated to include:
• An insight into the different roles of the internet and the growing influence of social media
• An exploration of the various psychological and sociological aspects of human behavior, such as concept of self, personality, group influence, motivation, emotion, perception and information processing
• Updated examples throughout, including millennial’s as consumers and how the language of consumption can differ across cultures

In English text.

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