Consumer behavior & culture : (Record no. 106)

MARC details
000 -LEADER
fixed length control field 02010nam a22002777a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20210714035858.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 201126b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-5443-1816-5
040 ## - CATALOGING SOURCE
Language of cataloging English.
Transcribing agency CvSU-CCAT Campus Library
Description conventions rda.
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.32
Item number M66 2019
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Mooij, Marieke K. de, 1943-, author.
9 (RLIN) 218
245 ## - TITLE STATEMENT
Title Consumer behavior & culture :
Remainder of title consequences for global marketing and advertising /
Statement of responsibility, etc. Marieke de Mooij.
250 ## - EDITION STATEMENT
Edition statement Third edition.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London :
Name of publisher, distributor, etc. Sage,
Date of publication, distribution, etc. c2019.
300 ## - PHYSICAL DESCRIPTION
Extent xvii, 451 pages :
Other physical details color illustrations ;
Dimensions 23 cm
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note 1 - Consumer behavior across cultures 2 - Values and culture 3 - Convergence and divergence in consumer behavior 4 - The consumer : attributes 5 - Social processes 6 - Mental processes 7 - Culture, communication, and media behavior 8 - Consumer behavior domains
520 ## - SUMMARY, ETC.
Summary, etc. Marieke de Mooij’s new edition of Consumer Behavior and Culture continues to explore how cultural influences can affect consumer behavior. The author uses her own model of consumer behavior to try and answer the fundamental questions about consumption – what people buy, why they buy it and how they buy.<br/>This edition has been updated to include:<br/>• An insight into the different roles of the internet and the growing influence of social media<br/>• An exploration of the various psychological and sociological aspects of human behavior, such as concept of self, personality, group influence, motivation, emotion, perception and information processing<br/>• Updated examples throughout, including millennial’s as consumers and how the language of consumption can differ across cultures<br/>
546 ## - LANGUAGE NOTE
Language note In English text.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumer behavior
9 (RLIN) 219
General subdivision Cross-cultural studies.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumers
9 (RLIN) 220
General subdivision Psychology.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
9 (RLIN) 128
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Classification part HF5415.32 M66 2019
Source of classification or shelving scheme Library of Congress Classification
Call number prefix CIR
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Coded location qualifier Cost, normal purchase price Full call number Barcode Date last seen Copy number Koha item type
    Library of Congress Classification     Book Cavite State University - CCAT Campus Cavite State University - CCAT Campus GCS 11/09/2020 Purchased GCS 6995.00 CIR HF5415.32 M66 2019 R0012192 10/15/2025 1 copy Book