Tourism marketing / Maricel Gatchalian-Badilla.
Material type:
TextSeries: (HRM-Tourism series)Publication details: Manila : Rex Book Store, c2015.Edition: 2015 first editionDescription: x, 224 pages : illustrations ; 25 cmISBN: - 978-971237-119-6
- F G 155.A1 B33 2015
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Book
|
Cavite State University - CCAT Campus | Book | F | F G155.A1 B33 2015 (Browse shelf(Opens below)) | c.1 | Available | R0011231 | |||||||||||
|
Book
|
Cavite State University - CCAT Campus | Book | F | F G 155.A1 B33 2015 (Browse shelf(Opens below)) | c.2 | Available | R0011232 |
Outcomes-Based Education.
Includes bibliographical references and index.
Chapter 1 : Tourism marketing
Chapter 2 :The tourist market and segmentation
Chapter 3 : Tourism and consumer behavior
Chapter 4 : Tourism marketing
Chapter 5 : The tourism product
Chapter 6 : Pricing in tourism
Chapter 7 : Tourism promotions I
Chapter 8 : Tourism promotions II
Chapter 9 : Distribution channels in the tourism industry
Chapter 10 : Digital marketing
Chapter 11 : Relationship marketing
Chapter 12 : Destination branding and marketing
Chapter 13 : The marketing plan
Chapter 14 : What awaits the tourism graduate?
Chapter 15 : Tourism marketing and its future
Index
English text.
There are no comments on this title.
Click on an image to view it in the image viewer