Tourism marketing / (Record no. 72)

MARC details
000 -LEADER
fixed length control field 01586nam a22002897a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230724204338.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 201118b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-971237-119-6
040 ## - CATALOGING SOURCE
Language of cataloging English.
Transcribing agency CvSU-CCAT Campus Library
Description conventions rda.
Original cataloging agency CvSU-CCAT Campus Library.
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number F G 155.A1
Item number B33 2015
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Badilla, Maricel Gatchalian, author.
9 (RLIN) 126
245 ## - TITLE STATEMENT
Title Tourism marketing /
Statement of responsibility, etc. Maricel Gatchalian-Badilla.
250 ## - EDITION STATEMENT
Edition statement 2015 first edition.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Manila :
Name of publisher, distributor, etc. Rex Book Store,
Date of publication, distribution, etc. c2015.
300 ## - PHYSICAL DESCRIPTION
Extent x, 224 pages :
Other physical details illustrations ;
Dimensions 25 cm.
490 ## - SERIES STATEMENT
Series statement (HRM-Tourism series)
501 ## - WITH NOTE
With note Outcomes-Based Education.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.<br/>
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Chapter 1 : Tourism marketing<br/>Chapter 2 :The tourist market and segmentation<br/>Chapter 3 : Tourism and consumer behavior<br/>Chapter 4 : Tourism marketing <br/>Chapter 5 : The tourism product<br/>Chapter 6 : Pricing in tourism<br/>Chapter 7 : Tourism promotions I<br/>Chapter 8 : Tourism promotions II<br/>Chapter 9 : Distribution channels in the tourism industry<br/>Chapter 10 : Digital marketing<br/>Chapter 11 : Relationship marketing<br/>Chapter 12 : Destination branding and marketing<br/>Chapter 13 : The marketing plan<br/>Chapter 14 : What awaits the tourism graduate?<br/>Chapter 15 : Tourism marketing and its future<br/>Index
546 ## - LANGUAGE NOTE
Language note English text.<br/>
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Tourist trade
General subdivision Marketing.
9 (RLIN) 127
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Tourism.
9 (RLIN) 9
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
9 (RLIN) 128
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Edition 2015 edition.
Classification part G 155.A1 B33 2015
Call number prefix F
Source of classification or shelving scheme Library of Congress Classification
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Coded location qualifier Cost, normal purchase price Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Library of Congress Classification     Book Cavite State University - CCAT Campus Cavite State University - CCAT Campus F 11/18/2020 F 354.60 F G155.A1 B33 2015 R0011231 10/15/2025 c.1 11/18/2020 Book
    Library of Congress Classification     Book Cavite State University - CCAT Campus Cavite State University - CCAT Campus F 11/18/2020 F 354.60 F G 155.A1 B33 2015 R0011232 10/15/2025 c.2 11/18/2020 Book