Strategic management : concepts and cases / Fred R. David.

By:

David, Fred R., author

Material type:

TextPublication details: Upper Saddle River, New Jersey : Pearson Prentice Hall, c2007.Edition: Eleventh editionDescription: xxxi, 384 pages, 393 pages : illustrations (some color), maps ; 26 cmISBN:

9780131869493 (Hardback)

Subject(s):

DDC classification:

658.4'012 D28s 2007 20

LOC classification:

CIR HD 3028 D38 2007

Contents:

PART 1 OVERVIEW OF STRATEGIC MANAGEMENT Chapter 1 The Nature of Strategic Management PART 2 STRATEGY FORMULATION Chapter 2 The Business Vision and Mission Chapter 3 The External Assessment Chapter 4 The International Assessment Chapter 5 Strategies in Action Chapter 6 Strategy Analysis and Choice PART 3 STRATEGY IMPLEMENTATION Chapter 7 Implementing Strategies: Management and Operations Issues Chapter 8 Implementing Strategies: Marketing, Finance/Accounting, R & D, and MIS Issues PART IV STRATEGY EVALUATION Chapter 9 Strategy Review, Evaluation, and Control PART 5 STRATEGIC MANAGEMENT CASE ANALYSIS

Summary: 'Strategic Management' aims to be the most current, well written business policy textbook on the market. It meets AACSB guidelines which support a more practitioner orientation rather than a theory/research approach

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Book	Cavite State University - CCAT Campus		Book	GCS	CIR HD 3028 D38 2007 (Browse shelf(Opens below))				1	Available			R0009500

Includes bibliographical references and index.

PART 1 OVERVIEW OF STRATEGIC MANAGEMENT
Chapter 1 The Nature of Strategic Management
PART 2 STRATEGY FORMULATION
Chapter 2 The Business Vision and Mission
Chapter 3 The External Assessment
Chapter 4 The International Assessment
Chapter 5 Strategies in Action
Chapter 6 Strategy Analysis and Choice
PART 3 STRATEGY IMPLEMENTATION
Chapter 7 Implementing Strategies: Management and Operations Issues
Chapter 8 Implementing Strategies: Marketing, Finance/Accounting, R & D, and MIS Issues
PART IV STRATEGY EVALUATION
Chapter 9 Strategy Review, Evaluation, and Control
PART 5 STRATEGIC MANAGEMENT CASE ANALYSIS

'Strategic Management' aims to be the most current, well written business policy textbook on the market. It meets AACSB guidelines which support a more practitioner orientation rather than a theory/research approach

In English text.

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