Strategic management : concepts and cases /

David, Fred R., author.

Strategic management : concepts and cases / Fred R. David. - Eleventh edition. - Upper Saddle River, New Jersey : Pearson Prentice Hall, c2007. - xxxi, 384 pages, 393 pages : illustrations (some color), maps ; 26 cm

Includes bibliographical references and index.

PART 1 OVERVIEW OF STRATEGIC MANAGEMENT
Chapter 1 The Nature of Strategic Management
PART 2 STRATEGY FORMULATION
Chapter 2 The Business Vision and Mission
Chapter 3 The External Assessment
Chapter 4 The International Assessment
Chapter 5 Strategies in Action
Chapter 6 Strategy Analysis and Choice
PART 3 STRATEGY IMPLEMENTATION
Chapter 7 Implementing Strategies: Management and Operations Issues
Chapter 8 Implementing Strategies: Marketing, Finance/Accounting, R & D, and MIS Issues
PART IV STRATEGY EVALUATION
Chapter 9 Strategy Review, Evaluation, and Control
PART 5 STRATEGIC MANAGEMENT CASE ANALYSIS

'Strategic Management' aims to be the most current, well written business policy textbook on the market. It meets AACSB guidelines which support a more practitioner orientation rather than a theory/research approach


In English text.

9780131869493 (Hardback)


Strategic planning.
Strategic planning --Case studies.

CIR HD 3028 / D38 2007

658.4'012 / D28s 2007