Tourism marketing : in the age of the consumer / Alastair M. Morrison.

By:

Morrison, Alastair M., author

Material type:

TextLanguage: English. Publication details: London; New York : Routledge, c2022.Description: xxvi, 757 pages : illustrations ; 25 cmISBN:

9780415726368

Subject(s):

LOC classification:

CIR G 155.A1 M67 2022

Contents:

Part 1 : The consumer 1 The consumer is first in tourism marketing 2 Consumer behaviour research 3 Market and marketing research 4 Customer relationship management 5 Consumer use of social media Part 2 : The strategy 6 Social responsibility and ethical tourism 7 Market segmentation 8 Positioning, image and branding 9 Marketing plan and marketing mix Part 3 : The implementation 10 Marketing communications 11 Technology and e-marketing 12 Tourism distribution channels Part 4 : The tourism product 13 Product development and innovation 14 Events and their development and marketing 15 Regional development, marketing and partnerships Part 5 : The evaluation of tourism marketing 16 Marketing performance measurement Glossary Index

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Book	Cavite State University - CCAT Campus		Book	GCS	CIR G 155.A1 M67 2022 (Browse shelf(Opens below))				1	Available			R0013109

Includes bibliographical references and index.

Part 1 : The consumer
1 The consumer is first in tourism marketing
2 Consumer behaviour research
3 Market and marketing research
4 Customer relationship management
5 Consumer use of social media
Part 2 : The strategy
6 Social responsibility and ethical tourism
7 Market segmentation
8 Positioning, image and branding
9 Marketing plan and marketing mix
Part 3 : The implementation
10 Marketing communications
11 Technology and e-marketing
12 Tourism distribution channels
Part 4 : The tourism product
13 Product development and innovation
14 Events and their development and marketing
15 Regional development, marketing and partnerships
Part 5 : The evaluation of tourism marketing
16 Marketing performance measurement
Glossary
Index

13109

In English text.

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