Tourism marketing : (Record no. 2198)

MARC details
000 -LEADER
fixed length control field 01729nam a22002657a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20221116040900.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 221116b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780415726368
040 ## - CATALOGING SOURCE
Original cataloging agency CvSU-CCAT Campus Library.
Transcribing agency CvSU-CCAT Campus Library.
Description conventions rda.
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English.
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number CIR G 155.A1
Item number M67 2022
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Morrison, Alastair M., author.
9 (RLIN) 7371
245 ## - TITLE STATEMENT
Title Tourism marketing :
Remainder of title in the age of the consumer /
Statement of responsibility, etc. Alastair M. Morrison.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London; New York :
Name of publisher, distributor, etc. Routledge,
Date of publication, distribution, etc. c2022.
300 ## - PHYSICAL DESCRIPTION
Extent xxvi, 757 pages :
Other physical details illustrations ;
Dimensions 25 cm
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Part 1 : The consumer<br/>1 The consumer is first in tourism marketing<br/>2 Consumer behaviour research<br/>3 Market and marketing research<br/>4 Customer relationship management<br/>5 Consumer use of social media<br/>Part 2 : The strategy<br/>6 Social responsibility and ethical tourism<br/>7 Market segmentation<br/>8 Positioning, image and branding<br/>9 Marketing plan and marketing mix<br/>Part 3 : The implementation <br/>10 Marketing communications<br/>11 Technology and e-marketing<br/>12 Tourism distribution channels<br/>Part 4 : The tourism product<br/>13 Product development and innovation<br/>14 Events and their development and marketing<br/>15 Regional development, marketing and partnerships<br/>Part 5 : The evaluation of tourism marketing<br/>16 Marketing performance measurement<br/>Glossary<br/>Index
541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE
Accession number 13109
546 ## - LANGUAGE NOTE
Language note In English text.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Tourism
Form subdivision Marketing.
9 (RLIN) 3198
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Hospitality industry
General subdivision Marketing.
9 (RLIN) 5090
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Service industries
General subdivision Marketing.
9 (RLIN) 950
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Tourism
General subdivision Computer network resources.
9 (RLIN) 7372
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Book
Classification part G 155.A1 M67 2022
Call number prefix CIR
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Coded location qualifier Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date last checked out Copy number Price effective from Koha item type
    Library of Congress Classification     Book Cavite State University - CCAT Campus Cavite State University - CCAT Campus GCS 09/22/2022 Purchased GCS 4401.00 1 4 CIR G 155.A1 M67 2022 R0013109 03/03/2026 09/24/2025 1 11/16/2022 Book