Marketing communications / John Egan.

By:

Egan, John, author

Material type:

TextPublication details: London : SAGE Publications Ltd., c2020.Edition: Third editionDescription: xiv, 398 pages : illustrations ; 25 cmISBN:

9781526446893

Subject(s):

LOC classification:

HF 5415.123 E33 2020

Contents:

Part 1 : Essentials of Marketing Communications Chapter 1 : Marketing Communications : Past and Present Chapter 2 : Marketing Communications Theory Chapter 3 : Buying Behavior Chapter 4 : Brand Communications Part 2 : Managing Campaigns, Media Planning and Research Chapter 5 : Marketing Communications Strategy and Planning Chapter 6 : Understanding Marketing Research Chapter 7 : Campaign Tactics and Management Chapter 8 : Campaign Media and Media Planning Part 3 : Marketing Communications Mix and Omni-Channels Chapter 9 : Advertising Chapter 10 : The Internet and the Growth of Digital Marketing Chapter 11 : Social Media Chapter 12 : Sales Promotion Chapter 13 : Public Relations and Corporate Communications Chapter 14 : Sponsorship and Product Placement Chapter 15 : Personal Selling, Point of Sale, Supportive Communications and Direct Marketing Chapter 16 : Employer/Employee Branding and Internal Communications Chapter 17 : Marketing Channels and Business-to-Business Communications Part 4 : Industry and Ethics in a Global Context Chapter 18 : Global marketing Communications Chapter 19 : Ethical Marketing and the Regulatory Environment Chapter 20 : The Communications Industry

List(s) this item appears in: Newly Acquired Books (Purchased) April 04, 2022

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Book	Cavite State University - CCAT Campus		Book	GCS	CIR HF 5415.123 E33 2020 (Browse shelf(Opens below))				1 copy	Available			R0012775

Includes index.

Part 1 : Essentials of Marketing Communications
Chapter 1 : Marketing Communications : Past and Present
Chapter 2 : Marketing Communications Theory
Chapter 3 : Buying Behavior
Chapter 4 : Brand Communications
Part 2 : Managing Campaigns, Media Planning and Research
Chapter 5 : Marketing Communications Strategy and Planning
Chapter 6 : Understanding Marketing Research
Chapter 7 : Campaign Tactics and Management
Chapter 8 : Campaign Media and Media Planning
Part 3 : Marketing Communications Mix and Omni-Channels
Chapter 9 : Advertising
Chapter 10 : The Internet and the Growth of Digital Marketing
Chapter 11 : Social Media
Chapter 12 : Sales Promotion
Chapter 13 : Public Relations and Corporate Communications
Chapter 14 : Sponsorship and Product Placement
Chapter 15 : Personal Selling, Point of Sale, Supportive Communications and Direct Marketing
Chapter 16 : Employer/Employee Branding and Internal Communications
Chapter 17 : Marketing Channels and Business-to-Business Communications
Part 4 : Industry and Ethics in a Global Context
Chapter 18 : Global marketing Communications
Chapter 19 : Ethical Marketing and the Regulatory Environment
Chapter 20 : The Communications Industry

In English text.

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