Marketing communications / (Record no. 1622)

MARC details
000 -LEADER
fixed length control field 02063nam a22002657a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220428230036.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 220428b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781526446893
040 ## - CATALOGING SOURCE
Original cataloging agency CvSU-CCAT Campus Library.
Language of cataloging English.
Transcribing agency CvSU-CCAT Campus Library.
Description conventions rda.
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5415.123
Item number E33 2020
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Egan, John, author.
9 (RLIN) 4895
245 ## - TITLE STATEMENT
Title Marketing communications /
Statement of responsibility, etc. John Egan.
250 ## - EDITION STATEMENT
Edition statement Third edition.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London :
Name of publisher, distributor, etc. SAGE Publications Ltd.,
Date of publication, distribution, etc. c2020.
300 ## - PHYSICAL DESCRIPTION
Extent xiv, 398 pages :
Other physical details illustrations ;
Dimensions 25 cm
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes index.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Part 1 : Essentials of Marketing Communications<br/>Chapter 1 : Marketing Communications : Past and Present<br/>Chapter 2 : Marketing Communications Theory<br/>Chapter 3 : Buying Behavior<br/>Chapter 4 : Brand Communications<br/>Part 2 : Managing Campaigns, Media Planning and Research<br/>Chapter 5 : Marketing Communications Strategy and Planning<br/>Chapter 6 : Understanding Marketing Research<br/>Chapter 7 : Campaign Tactics and Management<br/>Chapter 8 : Campaign Media and Media Planning<br/>Part 3 : Marketing Communications Mix and Omni-Channels<br/>Chapter 9 : Advertising<br/>Chapter 10 : The Internet and the Growth of Digital Marketing<br/>Chapter 11 : Social Media<br/>Chapter 12 : Sales Promotion<br/>Chapter 13 : Public Relations and Corporate Communications<br/>Chapter 14 : Sponsorship and Product Placement<br/>Chapter 15 : Personal Selling, Point of Sale, Supportive Communications and Direct Marketing<br/>Chapter 16 : Employer/Employee Branding and Internal Communications<br/>Chapter 17 : Marketing Channels and Business-to-Business Communications<br/>Part 4 : Industry and Ethics in a Global Context<br/>Chapter 18 : Global marketing Communications<br/>Chapter 19 : Ethical Marketing and the Regulatory Environment<br/>Chapter 20 : The Communications Industry
546 ## - LANGUAGE NOTE
Language note In English text.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communication in marketing.
9 (RLIN) 1514
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
9 (RLIN) 128
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising.
9 (RLIN) 187
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Book
Classification part HF 5415.123 E33 2020
Call number prefix CIR
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Coded location qualifier Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Library of Congress Classification     Book Cavite State University - CCAT Campus Cavite State University - CCAT Campus GCS 04/04/2022 Purchased GCS 6500.00   CIR HF 5415.123 E33 2020 R0012775 10/15/2025 1 copy 04/28/2022 Book