000			01952nam a22002537a 4500
003			OSt
005			20210913202435.0
008			201125b ||||| |||| 00| 0 eng d
020			_a978-1-63549-357-3
040			_bEnglish. _cCvSU-CCAT Campus Library _erda.
050			_aHF5821 _bA38 2017
245			_aAdvertising management : _btheory and practice / _cedited by Kyle Hill.
260			_aNew York : _bLarsen & Keller, _cc2017.
300			_avii, 256 pages : _bcolor illustrations ; _c25 cm
504			_aIncludes bibliographical references and index.
505			_aChapter 1 - Introduction to advertising and advertising management Chapter 2 - Types of advertising Chapter 3 - Outdoor advertisement and its types Chapter 4 - Concepts of advertising Chapter 5 - Approaches in advertising Chapter 6 - Advertising campaign : an overview Chapter 7 - Understanding advertising regulation and false advertising Chapter 8 - Advertising research : a comprehensive study
520			_aThe book aims to shed light on some of the unexplored aspects of advertising. It gives deep insights about this field of study. Advertising is a part of marketing communication mix. It refers to the use of audio and visual to promote or sell any product, idea or service. The channels used in advertising are T.V, radio, internet, direct email, outdoor advertising and new media, etc. Such selected concepts that redefine advertising have been presented in this book. While understanding the long-term perspectives of the topics, the text makes an effort in highlighting their impact as a modern tool for the growth of the discipline. This textbook is a complete source of knowledge on the present status of this important field.
546			_aIn English text.
650			_aAdvertising _9186 _xManagement.
650			_aAdvertising. _9187
700			_aHill, Kyle, editor. _9188
942			_2lcc _cBK _hHF 5821 A38 2017 _kCIR
999			_c93 _d93