| 000 | 01586nam a22002897a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20230724204338.0 | ||
| 008 | 201118b ||||| |||| 00| 0 eng d | ||
| 020 | _a978-971237-119-6 | ||
| 040 |
_bEnglish. _cCvSU-CCAT Campus Library _erda. _aCvSU-CCAT Campus Library. |
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| 050 |
_aF G 155.A1 _bB33 2015 |
||
| 100 |
_aBadilla, Maricel Gatchalian, author. _9126 |
||
| 245 |
_aTourism marketing / _cMaricel Gatchalian-Badilla. |
||
| 250 | _a2015 first edition. | ||
| 260 |
_aManila : _bRex Book Store, _cc2015. |
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| 300 |
_ax, 224 pages : _billustrations ; _c25 cm. |
||
| 490 | _a(HRM-Tourism series) | ||
| 501 | _aOutcomes-Based Education. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | _aChapter 1 : Tourism marketing Chapter 2 :The tourist market and segmentation Chapter 3 : Tourism and consumer behavior Chapter 4 : Tourism marketing Chapter 5 : The tourism product Chapter 6 : Pricing in tourism Chapter 7 : Tourism promotions I Chapter 8 : Tourism promotions II Chapter 9 : Distribution channels in the tourism industry Chapter 10 : Digital marketing Chapter 11 : Relationship marketing Chapter 12 : Destination branding and marketing Chapter 13 : The marketing plan Chapter 14 : What awaits the tourism graduate? Chapter 15 : Tourism marketing and its future Index | ||
| 546 | _aEnglish text. | ||
| 650 |
_aTourist trade _xMarketing. _9127 |
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| 650 |
_aTourism. _99 |
||
| 650 |
_aMarketing. _9128 |
||
| 942 |
_cBK _e2015 edition. _hG 155.A1 B33 2015 _kF _2lcc |
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| 999 |
_c72 _d72 |
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