000			02743nam a22002777a 4500
003			OSt
005			20220120212119.0
008			210204b ||||| |||| 00| 0 eng d
020			_a9781260547870
040			_bEnglish _cCvSU-CCAT Campus Library. _erda.
050			_aHF 1416 _bI58 2020
245			_aInternational marketing / _cPhilip R. Cateora...[and three others].
250			_aEighteenth edition.; International student edition.
260			_aNew York, New York : _bMcGraw-Hill Education, _cc2020.
300			_axxxii, 682 pages : _bcolor illustrations ; _c28 cm.
504			_aRevised edition of International marketing, [2016].
520			_a "At the start of the last millennium, the Chinese were the preeminent international traders. Although a truly global trading system would not evolve until some 500 years later, Chinese silk had been available in Europe since Roman times. At the start of the last century, the British military, merchants, and manufacturers dominated the seas and international commerce. Literally, the sun did not set on the British Empire. At the start of this century, the United States had surged past a faltering Japan to retake the lead in global commerce. The American domination of information technology has since been followed by the political upheaval of 9/11 and the economic shocks of 2001 and 2008. China started the 21st century as the largest military threat to the United States, and within a decade it had become a leading, often difficult trading partner. What surprises do the new decade, century, and millennium hold in store for all of us? In this century, natural disasters and wars hampered commerce and human progress. Just in the last decade, we have witnessed the human tragedy and economic disaster of a 1000-year earthquake and tsunami and a nuclear meltdown in Japan; protests and revolutions-- the so-called Arab Spring--across the Middle East and North Africa (MENA); widespread economic protests across the developed countries; and the ongoing potential for a financial meltdown in the European Union. The battle to balance economic growth and stewardship of the environment continues. The globalization of markets has certainly accelerated through almost universal acceptance of the democratic free enterprise model and new communication technologies, including cell phones and the Internet"--
546			_aIn English text.
650			_aExport marketing. _9313
650			_aInternational business enterprises. _91555
700			_aMoney, R. Bruce (Richard Bruce), author. _91632
700			_aGilly, Mary C., author. _91633
700			_aGraham, John L., author. _94358
942			_cBK _hHF 1416 I58 2020 _2lcc _kCIR
999			_c535 _d535