000			03280nam a22003017a 4500
003			OSt
005			20231009031129.0
008			210202b ||||| |||| 00| 0 eng d
020			_a9780071260534 (Reprint)
020			_a9780071106887 (alk.paper)
040			_aCvSU-CCAT Campus Library. _bEnglish. _cCvSU-CCAT Campus Library _erda.
050			_aCIR HF 5429 _bL48 2007
082			_a658.87 _bL579r 2007 _220
100			_aLevy, Michael, author. _91563
245			_aRetailing management / _cMichael Levy, Barton A. Weitz.
250			_aSixth edition.
260			_aBoston : _bMcGraw-Hill/Irwin, _cc2007.
300			_axxix, 658 page : _billustrations ; _c29 cm
504			_aIncludes bibliographical references and index.
505			_aTable of contents : Introduction to the world of retailing -- Types of retailers -- Multichannel retailing -- Customer buying behavior -- Retail market strategy -- Financial strategy -- Retail locations -- Retail site location -- Human resource management -- Information systems and supply chain management -- Customer relationship management -- Managing merchandise assortments -- Merchandise planning systems -- Buying merchandise -- Retail pricing -- Retail communication mix -- Managing the store -- Store layout, design, and visual merchandising -- Customer service.
520			_aKnown for its strategic look at retailing and current coverage, this new 6th edition continues to be organized around a model of strategic decision-making. One of the major advantages of the Levy/Weitz approach is the text's readability, organization, and its emphasis on how students can come to grips with real retailing issues and be able to solve problems. The text's logical organization around a decision-making process allows readers to learn about the process of strategic decisions first before moving on to decision implementation. The implementation decisions are broken down into merchandise management decisions and store management decisions, just as they would be in a real retailing setting. The text provides a balanced treatment of strategic, "how to," and conceptual material, in a highly readable and interesting format.The sixth edition continues its cutting edge coverage on the latest topics and developments in retailing including globalization, customer relationship management programs, multi-channel retailing, supply chain management, and the use of the Internet to improve operating efficiencies and customer service. Students indicate that this text is a "good read" because of the numerous examples of retailers, their practices, the interesting retail facts in the margins, and eye-catching design and layout. Retailing is a high tech, global, growth industry that provides challenging and rewarding career opportunities for college graduates. This book and its corresponding tools and exercises were written to expose students to the excitement of retailing and prepare them for a career in retailing and related fields.
546			_aIn English text.
650			_aRetail trade _vManagement. _9380
650			_aRetail trade. _91564
700			_aWeitz, Barton A., author. _91565
942			_cBK _eSixth edition. _hHF 5429 L48 2007 _kCIR _2lcc
999			_c517 _d517