000			03244nam a22002897a 4500
003			OSt
005			20231006232329.0
008			210202b ||||| |||| 00| 0 eng d
020			_a9789814416382 (Reprint)
040			_aCvSU-CCAT Campus Library. _bEnglish _cCvSu-CCAT Campus Library _erda.
050			_aCIR HF 1416 _bC95 2012
082			_aCIR 658.83 _bC998i 2012 _220
100			_aCzinkota, Michael R., author. _91381
245			_aInternational marketing principles / _cMichael R. Czinkota, Ilkka A. Ronkainen.
250			_aNinth edition. _bPhilippine edition.
260			_aSingapore : _bCengage Learning Asia Pte Ltd., _cc2012.
300			_a796 pages : _billustrations ; _c23 cm
501			_a"This edition is reprinted with license from South-Western, a part of Cengage Learning, for sale in the Philippines only."--Title page verso. "1st Philippine reprint 2012"--Title page verso.
504			_aIncludes index.
505			_apt. 1. The international marketing environment: The global marketing imperative The economic environment Trade policy and institutions The cultural environment The legal and political environment Cases 1: China: forging a global reputation The catfish dispute IKEA Car financing in China Should Dubai take over U.S. ports? Closing the MG Rover plants: the aftereffects pt. 2. International market entry and development: Strategic planning Marketing organization, implementation, and control Research Market entry and expansion Cases 2: Starting an import/export business Water from Iceland Damar International pt. 3. Export marketing mix: Product adaptation Export pricing Marketing communication Distribution management Cases 3: Honeyland Manuka honey from New Zealand: an international new venture Davila-Bond and the Latin American sweater market Dr. Eris: cosmetics from Poland Imaginarium Joemarin Oy pt. 4. The global marketing mix: Global product management and branding Global services Global logistics and materials management Global pricing Global promotional strategies International marketing and the future Cases 4: Polar-adidas LPP-Reserved: growth of a fashion retailer in Central and Eastern Europe International marketing and the NBA Blood free diamonds Nova Scotia The F-18 Hornet offset Video cases: pt. 1. Equal Exchange strives for equality through fair trade Lonely Planet provides guidance to global explorers pt. 2. Green Mountain Coffee Roasters Doc Martens makes strides around the world pt. 3. Goya helps Latinos maintain mealtime traditions Global marketing at Evo pt. 4. Whirlpool and the global appliance industry ESPN's worldwide reach BP: beyond petroleum
520			_a'Principles of International Marketing' is a completely up-to-date text for one of the most dynamic upper-level and graduate courses in marketing departments today. It offers the entire range of international marketing topics beginning with start-up operations, continuing with new market entry considerations.
546			_aIn English text.
650			_aExport marketing. _9313
700			_aRonkainen, Ilkka A., author. _91543
942			_cBK _eNinth edition _hHF 1416 C95 2012 _kCIR _2lcc
999			_c509 _d509