000			02790nam a22002777a 4500
003			OSt
005			20231007013113.0
008			210201b ||||| |||| 00| 0 eng d
020			_a0131469185 (Hardback)
040			_aCvSU-CCAT Campus Library. _bEnglish _cCvSU-CCAT Campus Library _erda.
050			_aCIR HF 5415 _bK68 2006
082			_a658.8 _bK848p 2006 _220
100			_aKotler, Philip, author. _91383
245			_aPrinciples of marketing / _cPhilip Kotler and Gary Armstrong.
250			_aEleventh edition.
260			_aUpper Saddle River, New Jersey : _bPearson Prentice Hall, _cc2006.
300			_axx, 651 pages ; A-33, :R-28 ; C-3 ; G-10 ; I-20 : _bcolor illustrations ; _c28 cm
504			_aIncludes bibliographical references and index.
505			_a Marketing -- Company and marketing strategy : partnering to build customer relationships -- The marketing environment -- Managing marketing information -- Consumer markets and consumer buyer behavior -- Business markets and business buyer behavior -- Segmentation, targeting, and positioning : building the right relationships with the right customers -- Product, services, and branding strategy -- New-product development and product life-cycle strategies -- Pricing products : pricing considerations and strategies -- Pricing products : pricing strategies -- Marketing channels and supply chain management -- Retailing and wholesaling -- Integrated marketing communications strategy -- Personal selling and direct marketing -- Creating competitive advantage -- Marketing in the digital age -- The global marketplace -- Marketing and society : social responsibility and marketing ethics
520			_aThe 11th edition of this popular text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in the digital age, and marketing in a socially responsible way around the globe. Thoroughly updated and streamlined, "Principles of Marketing" tells the stories that reveal the drama of modern marketing, reflecting the major trends and forces that are impacting this dynamic and ever-changing field. Topics include: the marketing environment, managing information, consumer & business buyer behavior, segmentation, targeting, and positioning, branding strategies, distribution channels, advertising and sales promotion, direct marketing, and the global marketplace. An excellent tool for anyone in marketing and sales, whether self- or corporate- employed
546			_aIn English text.
650			_aMarketing. _9128
700			_aArmstrong, Gary, author. _91499
942			_cBK _eEleventh edition _hHF 5415 K68 2006 _kCIR _2lcc
999			_c503 _d503