000			02850nam a22002657a 4500
003			OSt
005			20231007015627.0
008			210131b ||||| |||| 00| 0 eng d
020			_a9780324316674 (Hardback)
040			_aCvSU-CCAT Campus Library. _bEnglish _cCvSU-CCAT Campus Library _erda.
050			_aCIR HF 5415 _bB66 2006
082			_a658.8 _bB644c 2006 _220
100			_aBoone, Louis E., author. _91508
245			_aContemporary marketing 2006 _cLouis E. Boone, David L. Kurtz.
260			_aAustralia : _bThomson/ South-Western, _cc2006.
300			_alvi, 656, [71] pages : _bcolor illustrations ; _c28 cm
504			_aIncludes bibliographical references and index.
505			_aPt. 1: Designing customer-oriented marketing strategies. Ch. 1. Marketing : creating satisfaction through customer relationships ; Ch. 2. Strategic planning and the marketing process ; App. Creating an effective marketing plan ; Ch. 3. The marketing environment, ethics, and social responsibility ; Ch. 4. E-commerce : marketing in the digital age -- Pt. 2: Understanding buyers and markets. Ch. 5. Consumer behavior ; Ch. 6. Business-to-business (B2B) marketing ; Ch. 7. Serving global markets -- Pt. 3: Target market selection. Ch. 8. Marketing research, decision support systems, and sales forecasting ; Ch. 9. Market segmentation, targeting, and positioning ; Ch. 10. Relationship marketing, customer relationship management (CRM), and one-to-one marketing -- Pt. 4: Product decisions. Ch. 11. Product and service strategies ; Ch. 12. Category and brand management, product identification, and new-product development -- Pt. 5: Distribution decisions. Ch. 13. Market channels and supply chain management ; Ch. 14. Direct marketing and marketing resellers : retailers and wholesalers -- Pt. 6: Promotional decisions. Ch. 15. Integrated marketing communications ; Ch. 16. Advertising and public relations ; Ch. 17. Personal selling and sales promotion -- Pt. 7: Pricing decisions. Ch. 18. Price concepts and approaches ; Ch. 19. Pricing strategies.
520			_aCONTEMPORARY MARKETING 2006 by Boone and Kurtz has proven to be the premier principles of marketing text and package since the first edition. With each edition, this best selling author team builds and improves upon past innovations, creating the most technologically advanced, student friendly, instructor supported text available. This value-priced paperback text continues to provide the most current and up-to-date content by including the most current coverage of topics such as one-to-one marketing, strategic planning, guerilla marketing, customer relationship management, and much more.
546			_aIn English text.
650			_aMarketing. _9128
700			_aKurtz, David L., author. _91509
942			_cBK _hHF 5415 B66 2006 _kCIR _2lcc
999			_c490 _d490